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Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


From SDV to AI‑Defined: Trends from the 3rd Automotive Computing Conference (ACC)
Automotive computing is consolidating and accelerating. Over two days in Dearborn, the conversation moved from software‑defined vehicles (SDVs) to AI‑defined vehicles (AIDVs), with speakers aligning on three aspects: consolidating compute, shifting intelligence to the edge, and virtualizing development.
5時間前


Features on Demand: The Quiet Revolution Reshaping Automotive Revenue
The shift to SDV has redefined how OEMs compete, making software strategy central to long-term value creation.
Mar 31


MWC Barcelona 2026: Why the “IQ Era” Matters for Automotive
MWC Barcelona has historically been viewed as a telecom-led event, but in 2026 it became clear that connectivity is no longer the headline story. Instead, the industry is entering what the GSMA described as the “IQ Era”: a phase where networks, devices, and cloud infrastructure evolve into intelligence platforms, rather than simply pipes for data. With 105,000+ attendees and over 2,900 exhibitors from 207 countries, MWC 2026 reinforced its role as the global benchmark for wha
3月27日


From Hype to Profit: Navigating the Real Economics of Automotive AI
On April 15, 2026, SBD Automotive will host a live webinar tackling one of the most pressing questions facing the industry today: how do you turn automotive AI from a source of excitement into a driver of sustainable profit? Titled “The Profitability Path of Automotive AI – From ‘Hype’ to ‘Sustainable Profit’,” this session is designed for decision-makers navigating the rapidly evolving landscape of software- and AI-defined vehicles. As generative AI becomes embedded across
Mar 24


Software-Defined Vehicle & AI-Defined Vehicle Europe Summit – Frankfurt, March 19
If there’s one thing that became clear the moment I opened the day in Frankfurt, it’s this: the automotive industry is no longer just building cars, it’s building software platforms on wheels.
3月20日


Scaling Voice Assistant Testing for the Software-Defined Vehicle (SDV): How AI Can Enhance Traditional Test Methods
For years, in-car voice assistants were largely transactional. Drivers issued rigid commands (“navigate home”) and the system executed a predefined action.
Mar 18


The Path of Least Resistance – Electronic Parking Brakes
The current trend for OEMs not to fit a Steering Column Lock or a locking transmission pawl (transmission lock) and instead, rely on the electronic parking brake systems to meet the Anti-Theft Regulations, has led to a spate of low tech, push away thefts, particularly in Italy.
Mar 11


Defining the Future of Automotive Audio
As vehicle programs pivot toward centralized and zonal architectures, most OEM audio strategies are still built around legacy assumptions. Amplifiers, speakers and branded options get plenty of attention but the software that determines how those components behave over a vehicle’s lifespan usually does not. The result is an audio stack that looks great on the surface, but is still specified, sourced and governed as if the vehicle were not software defined at all. This gap is
3月10日


Customer Is King: Why L2++ Might Outpace L3 in the near term
"Customer is king." It’s a principle the automotive industry knows well. Yet in the race toward automated driving, OEMs sometimes seem to be racing each other more than listening to the market.
Mar 4


CTA Mobility Executive Roundtable at CES 2026
The executive lunch co-sponsored by the Consumer Technology Association (CTA), SBD Automotive, and HERE Technologies offered a pulse check on the state of global mobility.
2月27日


Van Security Matters: Addressing the Growing Threat of Light Commercial Vehicle Theft
Statistics show that the number of passenger cars stolen continues to be at its highest level since before the pandemic. However, the theft of – and from – vans seems to be forgotten or ignored.
Feb 26


In the Pursuit of Efficiency, Has Ford Designed the First Mass-Market SDV?
Today, Ford lifted the hood on how its Universal Electric Vehicle (UEV) program team has leveraged bounties, vertical integration, and a new approach to vehicle design to achieve unprecedented efficiency in the pursuit of an affordable, mass-market electric vehicle program.
Feb 17


Advancing Post-Crash Response Through Data, Connectivity, and Injury Severity Prediction
By the time this insight reaches ‘tomorrow’, three more children will have died in a car crash in the United States.
Feb 13


Solid-State Batteries: The Future That’s Always "Two Years Away"
If you’ve followed electric vehicles for any length of time, you’ve probably heard solid-state batteries (SSBs) described as the next big breakthrough.
Feb 12


From compliance to reality: closing the automotive cybersecurity gap
During my time at a European truck OEM, cybersecurity was always a hot topic. Yet many R&D teams were still unclear about what “doing cybersecurity” actually meant in practice.
Feb 5


Navigating the Future: SBD Automotive’s 2026 Report Catalog
The automotive industry is undergoing a significant transformation. Technology, trade, tariffs, and incentive uncertainties are driving changes in consumer appetite, portfolio planning, and competitive landscapes. SBD Automotive’s 2026 Report Catalog directly addresses these challenges. With nearly three decades of independent expertise, SBD offers one of the industry’s most comprehensive and insight-driven research libraries. Simon Halford “A big industry problem statement
Feb 4


The Road to Full Electrification Needs a Detour
As the transition to electrification accelerates, automakers and policymakers are increasingly exploring alternatives that balance emission reduction with real-world usability.
Jan 30


What Drives Mobility Choice in 2026?
Insights from our Global Consumer Study SBD Automotive conducted a global mobility survey at the end of 2025 to understand evolving attitudes towards travel and car ownership. The research explores key topics including vehicle purchase behaviours and motivators, mobility and transport usage and consumer viewpoints on future vehicle technologies. The survey was fielded towards the end of 2025 and covered a global audience across 13 mature and emerging automotive markets, provi
1月23日


Software-Defined Vehicles: Driving the Automotive Transformation
The automotive industry is on the cusp of a transformation, with Software-Defined Vehicles (SDVs) emerging as the cornerstone of next-generation mobility.
Jan 15




CES 2026 2日目:Ford刷新された技術戦略、中国の継続的な存在感、そして2026年のCESに欠けていたもの
ラスベガスからの最終レポートとして、SBD Automotive Fordトップ技術リーダーたちによるニュースを伝えます。ADAS 3ADAS 自社開発のAIアシスタントADAS 含まれます。さらに、中国の自動車業界の存在感、それが業界に示唆する点、そして今年見られなかったいくつかの重要な要素についても検証します。
1月8日


CES 2026 1日目:自律性のさらなる進化、パートナー主導の発表
自動運転の勢いはさらに加速Mercedes-Benz 2026に正式出展しなかったものの、米国都市向け「MB.DRIVE ASSIST PRO」Mercedes-Benz このシステムは、高度なSAEレベル2+の運転支援技術を活用し、ドライバーの操作なしに信号機や交差点、障害物を管理しながら、駐車場から目的地までの市街地走行を支援する。10台のカメラ、5台のレーダーセンサー、12台の超音波センサーを含む30個のセンサーを駆使したMB.DRIVE ASSIST PROは、中国では既に提供されている。
1月7日


CES 2026の自動車関連すべて
来年ラスベガスで開催される展示会を、11名の専門家チームが取材します。2026年のイベント開催に先立ち、日々の分析や発表、新情報をお届けしますので、ぜひ当サイトへお越しください。
1月6日


イントラドとSBD Automotive 、先進自動衝突通知システム(AACN)が年間2,000人以上の命を救うSBD Automotive
両社はCES 2026特別イベント「2,000命を救うための取り組み:コネクテッドセーフティの次なる革命」において、強化された衝突データが緊急対応を劇的に改善し人命を救う可能性について業界全体の認識を高めることを目的とした調査結果を発表した。
1月6日
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