The future of hydrogen
Hydrogen fuel cell electric vehicles (FCEVs) have been in and out of the spotlight several times over the last two decades. In fact, the...
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- Jan 27, 2022
Why driver monitoring will be critical to next-generation autonomous vehicles
There is a childhood game with very simple rules. Throw something to someone who is clearly daydreaming, shout “think fast” …see if they...
- Jan 12, 2022
Betting on batteries
In the last year or so, as the world has been struggling to emerge from the pandemic, we have begun to see sharp increases in both...
- Nov 3, 2021
Will range accuracy be the cure for range anxiety?
For more than a decade, automakers have struggled to develop vehicle interfaces that are as simple and rewarding to use as a smartphone....
- Oct 13, 2021
UX testing in a post-pandemic world
As someone who carries out a large amount of in-car testing, the pandemic has had a significant effect on my work over the last year and...
- Oct 6, 2021
Identifying and resolving the barriers to EV adoption
Over the last few years, the EV market has made impressive gains and doesn’t show any signs of slowing down. As EVs become cheaper to...
- Jul 15, 2021
Will Plug & Charge improve the EV experience?
If you’re an earlier adopter of electric vehicles, you probably can’t even imagine driving up to a random station to simply complete...
- Jun 1, 2021
A new era for SBD Automotive
SBD Automotive Embarks Upon ‘New Era’ of Automotive Research & Consulting Excellence: Successfully Recapitalizes, Remains Independent,...
- Mar 12, 2021
The union of Silicon Valley & the automotive industry
In about 4.5 billion years, our Milky Way galaxy will likely collide with the twice-as-large Andromeda galaxy, possibly creating a new...
- Mar 9, 2021
Investing in mobility start-ups
Smart Mobility today – what’s changed and what hasn’t A casual observer might think that COVID-19, which has brought much of the world to...
- Feb 26, 2021
New research reports releasing in March 2021
To ensure you don't miss anything this March, we are highlighting some of the major automotive research reports that we are releasing...
- Dec 8, 2020
Can OEM branding survive the onslaught of the Virtual Personal Assistants?
“Why do I have to remember all of my car's voice commands? Can’t I just ask Siri/Google/Alexa/Cortana?” When SBD first began actively...
- Nov 25, 2020
OTA-Updates, leistungsfähigere E/E-Plattformen und Cloud/Edge-Lösungen treiben
Angetrieben von der zukünftig immer wichtigeren Rolle, die Software beim Aufbau langfristiger Kundenbeziehungen und -erfahrungen spielt,...
- Oct 28, 2020
Let’s improve vehicle safety with ADAS today, rather than waiting for AVs tomorrow
It is often claimed that autonomous vehicles (AVs) hold the answer to improving vehicle safety. To support this belief, the commonly...
- Sep 28, 2020
Die Consulting Firma SBD Automotive testet die aktuellen EV’s
Das Fahrerlebnis mit einem neuen EV sollte genauso einfach und planbar sein, wie bei einem herkömmlichen Benziner. Dabei spielen...
- Jul 23, 2020
“Over-The-Air” ideas for OEMs in the pandemic
While automakers globally have been working to integrate the ability to remotely update software on vehicles for the last 4+ years, most...
- May 5, 2020
The 6 keys to successful data monetization strategies for OEMS
Data monetization presents a huge opportunity to the automotive industry, and many OEMs are sitting on potential data goldmines. But, the...
- Apr 16, 2020
Should Microsoft (re)-join the infotainment battle with Amazon and Google?
Since the end of the partnership between Ford and Microsoft to develop the first generation of the SYNC infotainment platform, Microsoft...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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