'It just works' - that's the expectation consumers have when they buy a new vehicle. It's a standard that is becoming tougher to meet as the functionality of cars rises and development timelines collapse.
Car makers and suppliers need actionable and real-time insights on how to improve the performance, usability and security of their upcoming products. Our focus on the automotive sector means that we understand the products and technologies we test. Our engineers have tested hundreds of cars over the last 25 years and have built robust methodologies and an extensive set of benchmarking data to help our clients launch products and services with confidence.
SBD Automotive's security team provides our customers with the holistic support they need to embed the latest cyber security principles into their components, systems, platforms, and vehicles.
With decades of experience in automotive penetration testing (hardware, software, wireless and diagnostics), firmware extraction, threat database, analysis & code review, fuzz testing, reverse engineering and competitor teardowns, SBD Automotive's cyber security experts are ready to proactively identify vulnerabilities and emerging threat vectors.
ISO 21434 Compliance
UX is a formula, something that a user maybe doesn’t directly see or understand, but something that every user has an opinion about when they interact with an interface - whether they’re an expert or a novice. Good UX builds brand loyalty and gives users positive experiences to talk about to their peers.
SBD Automotive's UX Team joins up the dots between the engineers that work tirelessly on user interfaces day and night, and the end user who lives with the system day-in, day-out. There is no simple road map for good UX. It is a product of strategy, implementation, experience and testing. Unfortunately, it cannot be achieved in isolation.
Prototype Expert Testing
Consumer Acceptance Testing
ADAS UX Testing
End-to-end CX Testing
By testing concepts, prototypes, and competitor solutions, our performance evaluation teams are able to help you validate performance and avoid costly mistakes.
Typically, our performance testing teams will initially be brought in to help with vehicle and system integration testing, as well as ensure 3rd party services hit the mark. Later in the project, our product testing teams can test a new UX design before final launch, substantiate a marketing claim against competitor data, field test a new system, or support a cyber team identify potential vulnerabilities.
EV Battery Range Testing
Traffic Information Testing
Navigation POI Accuracy Testing
VI Performance Testing
Achieving the optimal insurance rating can make the difference between new vehicles being perceived as affordable by consumers, or strictly out of their budget. While car makers often have the experience and resources they need in their home markets, getting it right in new markets can be harder, costlier and riskier.
SBD has 25 years experience helping car makers cost-effectively achieve competitive insurance ratings in complex markets like Europe. We act as an extension of your local team, helping to facilitate local testing, analyze results and feedback actionable recommendations to HQ engineering teams. This has helped our clients vastly improve crash and anti-theft ratings.