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Why Automakers Have Struggled to Deliver the Software-Defined Vehicle: A Diagnosis and Recommendations

SDV Webinar Main Image - SBD Automotive, Qualcomm & AWS

Every volume automaker is under pressure to move faster, cut costs, and create new value for their customers through advanced digital and driving experiences powered by artificial intelligence, regular software updates, and new sensing methods. The software-defined vehicle is seen as the panacea to these problems, but the industry has struggled to accelerate their adoption as most have attempted to maximize the re-use of existing intellectual property, both in-house and from suppliers.

In this webinar and accompanying whitepaper, SBD Automotive presented its own diagnosis of the core philosophical and strategic errors the industry has made in its first broad attempt to build the software-defined vehicle and offered insights, suggestions, and case studies for how to address these problems within the context of consumer and competitor-driven imperatives.

In addition, Qualcomm and AWS shared their experiences at the cutting edge of SDV-enabling technology, illustrating the power of the rapidly maturing toolchain engineered to help automakers deliver on their broader software-defined vehicle ambitions.

If you weren't able to join us for the live event, don't worry, the full video recording is available below for you to view. We've also included a link to the presentation used during our hour-long event for more added context and even deeper analysis.

Event Overview:

Date: Thursday, May 16th, 2024
Format: Virtual Event + Accompanying Whitepaper
Companies: Qualcomm, AWS for Automotive, & SBD Automotive


Jason France - SBD Automotive

Jason France

Consulting Manager - Product Planning

SBD Automotive

Girish Shirasat - Qualcomm

Girish Shirasat

Senior Director & Head of Software-Defined Vehicle Infrastructure


Stefano Marzani - AWS

Stefano Marzani

Worldwide Tech Leader, Software-Defined Vehicles



Download your copy of the webinar presentation now and watch the full live recording below!


Be sure to contact us directly to learn more and schedule your 1-on-1 meeting with one of our SDV experts today!


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