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SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive Portal Update
We've listened to your feedback and have been hard at work reimagining the SBD Automotive Portal from the ground up, starting with its speed. We've been creating a cleaner, faster and more intuitive experience designed to help you get to the reports and market insights you need with ease. Get ready for a refreshed homepage, smarter navigation, powerful search enhancements and a smoother consistent experience across all your devices. You’ll enjoy the same trusted SBD Automoti
6 days ago
SDV architectures, ADAS forecasts, EV UX deep-dives & more: Our new and upcoming research for 2025
As 2025 enters its final stretch, the automotive industry continues to transform through the integration of software, electrification, and sustainability. OEMs are refining their software-defined strategies, strengthening their EV ecosystems, and rethinking how users interact with their vehicles. SBD Automotive’s newly released and upcoming reports provide fresh insights into these shifts, offering data-driven forecasts, evaluations, and guides that help industry leaders prep
Oct 24
Your complimentary Q3 2025 Quarterly Wrap-up report
A complimentary report for SBD Automotive subscribers, the Q3 Quarterly Wrap-up helps you quickly catch-up on the automotive AI, CASES & SDV trends from the past few months, providing insights from our analysts on the impact of major announcements. Q3 Trend Radar The Quarterly Wrap-up looks at the top trends of the quarter, charting the major movers based on their impact over the last three months, a deep-dive into one major topic, and a complete list of every major announcem
Oct 23
Three ways Agentic AI redefines the in-car experience
Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur
Oct 16
Stay ahead this quarter with SBD Automotive’s latest research reports!
This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...
Jul 17
What impact will evolving in-vehicle technologies have on the future of automotive?
As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players,...
Jun 6
How will the Software-Defined Vehicle impact future automotive planning practices?
As SDV strategies take center stage in OEM investment plans for the next product planning cycle, it is key to identify not just the...
May 30
2025 Shanghai Auto Show - Day 2
At the 2025 Shanghai International Automobile Industry Exhibition, automakers and suppliers are accelerating the evolution of intelligent...
Apr 24
2025 Shanghai Auto Show - Day 1
At the 2025 Shanghai Auto Show, vehicle intelligence took center stage. Automakers and suppliers showcased advances in steer-by-wire...
Apr 23
All Things Automotive from Auto Shanghai 2025
Our team of onsite experts is now back from Auto Shanghai 2025 and have been hard at work compiling both our Complimentary Flash Report...
Apr 17
In-Car HMI UX Evaluation & Benchmarking: Volvo EX90
In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.
Apr 10
SBD Automotive Q1 Highlights
In the first quarter of 2025, the automotive industry experienced a broad range of new movements, emerging trends, and striking...
Apr 3
2026年型Mercedes-Benz CLAが与える自動車業界におけるAI、eモビリティ、UXへの影響とは
2026年型Mercedes-Benz CLAの発表により、AI、電動化、ユーザーエクスペリエンスをめぐる議論が世界の自動車業界全体で交わされています。新型CLAは、Mercedes-Benzのエントリーレベルのコンパクトカーの次世代モデルであるだけでなく、最先端のソフトウ...
Apr 2
How will the 2026 Mercedes-Benz CLA influence AI, E-Mobility and UX in the automotive industry? We asked our domain experts.
With the unveiling of the 2026 Mercedes-Benz CLA, conversations around AI, electrification, and the user experience are evolving across...
Mar 27
How will today’s technology trends impact the in-vehicle user experience of tomorrow?
In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the...
Mar 20
Online Seminar: CES 2025 with Enhanced SDV Resolution - Global Trends in HMI and AI Integration
If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due...
Mar 10
AI: The New Engine Driving the Future of Automotive Innovation
The automotive industry is undergoing a seismic shift. Where once the heart of a vehicle was its mechanical engine, today the...
Mar 6
Upgrade your IVI Strategies with our HMI UX Benchmarking & Evaluation reports!
An ongoing race across the global automotive industry is seeing a growing number of automakers compete to deliver the vehicle of the...
Feb 27
Stay Ahead of the Curve in 2025 with SBD Automotive’s All-New Research Reports!
2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...
Feb 20
All things automotive from CES 2025
CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...
Jan 23
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