SDV architectures, ADAS forecasts, EV UX deep-dives & more: Our new and upcoming research for 2025
- SBD Automotive
- a few seconds ago
- 3 min read
As 2025 enters its final stretch, the automotive industry continues to transform through the integration of software, electrification, and sustainability. OEMs are refining their software-defined strategies, strengthening their EV ecosystems, and rethinking how users interact with their vehicles.
SBD Automotive’s newly released and upcoming reports provide fresh insights into these shifts, offering data-driven forecasts, evaluations, and guides that help industry leaders prepare for what comes next. From evolving SDV architectures and ADAS forecasts, to deep-dives into EV UX and sustainability, each report delivers the clarity needed to plan confidently for 2026 and beyond.
Just Released
Digital Key Guide (712)
The increased presence of software in the vehicle has led to a rise in the number of user experiences hosted on a smartphone. The most notable of these is the digital key, which uses a smartphone to lock/unlock and start the car.
The annnual Digital Key Guide tracks the latest offerings from OEMs in the three major regions. Also tracked are the features and pricing models of each system as well as the technologies used to produce them.
EV Battery Technologies Guide (219)
The EV Battery Technologies Guide profiles the key players and technologies involved in the EV battery ecosystem, while highlighting the factors encouraging innovation across the battery lifecycle.
Offering accessible explanations of today's critical battery technologies, the report provides insight into the potential battery industry conditions of the future. It also addresses the recent trend of battery recycling and reuse – understanding its key initiatives and supporting technologies.
Coming Soon
Software-Defined Vehicle Forecast (402)
The Software-Defined Vehicle Forecast provides a grounded assessment of the growth enabling SDV technologies in different regions and vehicle segments.
This ten-year forecast understands how major OEM groups will deploy future E/E architecture elements, while assessing how these elements are expected to evolve. An adjacent Excel version offers detailed, data-driven, analysis sorted by brand and country in addition to revenues.
ADAS & Autonomy Forecast (538)
SBD has prepared this report to understand at a regional level the differences in penetration for various types of ADAS and the technologies supporting these features.
The ADAS & Autonomy forecasts provide a deeper understanding by estimating the technology and feature penetrations at an OEM level.
2040 Vehicle Technology Guide (251)
This report provides a 2040 snapshot of the technology convergences expected to occur between safety, EV, connectivity, security, and cyber that will power future vehicle generations.
In doing so, it provides a comprehensive index, categorised by OEM, for the adoption of these technologies that highlights the customer-facing outcomes they will achieve. The report similarly empowers planning and CX teams with the insights they need to develop a gap assessment in advanced planning and R&D roadmaps for next-generation vehicle platforms.
Automotive Sustainability Guide (225)
The Automotive Sustainability Guide maps out the landscape of sustainability-centric technologies being adopted by OEMs and value chain players today while offering expert insight on sustainable sourcing strategies for materials and components beyond the battery.
This landscape is illustrated further through a series of corporate-level case studies and best practices around OEM sustainability initiatives. Looking beyond the vehicle, the report also highlights OEM approaches towards sustainability processes such as carbon capture, carbon offsetting, energy utilization, and major manufacturing.
Vehicle UX Evaluation: Navigation for EVs (645c)
Representing one entry in a two-part report series, this report takes a further UX deep-dive into the EV navigation systems provided alongside the models reviewed in our In-Car HMI UX Evaluation & Benchmarking series.
Here, it highlights the best user experiences offered by these systems and understands how they interact with the EV’s connected features. The series will more broadly offer insight into EV charging services, and the ways in which they interact with the EV’s connected features.
Vehicle UX Evaluation: Public Charging for EVs (645d)
The second in a two-part UX report series, this report takes a UX deep dive into EV charging services using the models reviewed in our In-Car HMI UX Evaluation & Benchmarking series.
Here, it highlights the best user experiences offered by these services today and understands how they interact with the EV’s connected features. The series will more broadly offer insight into EV navigation systems and the way in which these systems interact with the EV’s connected features.
To help industry professionals stay ahead, we now offer 2025 Domain Passes, providing access to our research reports within a specific domain.
ADAS & Autonomy
Cockpit & Infotainment
Digital Connected Services
Electrification
Innovation & Strategy
Security
Software-Defined Vehicles
User Experience
Each pass also includes an exclusive, custom report that consolidates insights from our diverse reports into one normalized view, offering a clear perspective on OEM, supplier and ecosystem strategies within that domain. For more details or to receive our full catalog, contact us today!