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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


In the Pursuit of Efficiency, Has Ford Designed the First Mass-Market SDV?
Today, Ford lifted the hood on how its Universal Electric Vehicle (UEV) program team has leveraged bounties, vertical integration, and a new approach to vehicle design to achieve unprecedented efficiency in the pursuit of an affordable, mass-market electric vehicle program.
2 days ago


Solid-State Batteries: The Future That’s Always "Two Years Away"
If you’ve followed electric vehicles for any length of time, you’ve probably heard solid-state batteries (SSBs) described as the next big breakthrough.
Feb 12


From compliance to reality: closing the automotive cybersecurity gap
During my time at a European truck OEM, cybersecurity was always a hot topic. Yet many R&D teams were still unclear about what “doing cybersecurity” actually meant in practice.
Feb 5


The Road to Full Electrification Needs a Detour
As the transition to electrification accelerates, automakers and policymakers are increasingly exploring alternatives that balance emission reduction with real-world usability.
Jan 30


What Drives Mobility Choice in 2026?
Insights from our Global Consumer Study SBD Automotive conducted a global mobility survey at the end of 2025 to understand evolving attitudes towards travel and car ownership. The research explores key topics including vehicle purchase behaviours and motivators, mobility and transport usage and consumer viewpoints on future vehicle technologies. The survey was fielded towards the end of 2025 and covered a global audience across 13 mature and emerging automotive markets, provi
Jan 23


Software-Defined Vehicles: Driving the Automotive Transformation
The automotive industry is on the cusp of a transformation, with Software-Defined Vehicles (SDVs) emerging as the cornerstone of next-generation mobility.
Jan 15


Inside motorcycle theft in India
Across the globe vehicle thefts fell from the 1990s to the mid-2010s but they have started to rise again in recent years.
Jan 9


CES 2026 Day 2: Ford's Overhauled Tech Strategy, China's Continued Presence and What Was Missing from CES in 2026
For our final dispatch from Las Vegas, the SBD Automotive team is covering news from Ford’s top technology leaders, including plans for L3 ADAS and an in-house AI assistant. In addition, we examine China’s automotive presence, what it signals for the industry, and a few key things we didn’t see this year.
Jan 8


CES 2026 Day 1: More Autonomy, Partner-Driven Announcements
Autonomous Momentum Continues to Surge While not formally exhibiting at CES 2026, Mercedes-Benz announced MB.DRIVE ASSIST PRO for U.S. cities. The system helps drivers navigate through city streets, from parking lots to destinations, managing traffic lights, junctions and obstacles without driver input, using advanced SAE Level 2+ assistance. Leveraging 30 sensors, including 10 cameras, 5 radar sensors, and 12 ultrasonic sensors, MB.DRIVE ASSIST PRO has been available in Chin
Jan 7


The 2040 Vehicle Technology Guide
The 2040 Vehicle Technology Guide equips automotive leaders with actionable insights to navigate complexity, seize opportunities, and shape the future of mobility. It is your blueprint for thriving in an era where innovation speed, ecosystem collaboration, and user-centric design will determine market leadership.
Jan 1


Why UX matters in the future of EV adoption
One of the key drivers of EV adoption is the quality and seamlessness of the charging experience. When the first modern charging networks were deployed, they were often fragmented, unreliable, and inconvenient. Since then, rapid progress in both charging infrastructure and vehicle technology has reshaped the landscape but users often struggle with long setup or usage processes, reliability issues, opaque information, inconsistent app ecosystems, and physical safety concerns a
Dec 18, 2025


AI is reshaping cybersecurity faster than expected
The past year has marked a turning point in cybersecurity.
Dec 15, 2025


How Much AI is Too Much?
Is AI a holy grail or a cautionary tale? At face value it seems too good to be true, and unfortunately, these things often are.
Dec 11, 2025


Is Chinese EV dominance inevitable? firefly vs Renault 5
The critical question is whether new entrants can truly outcompete OEMs on their home turf
Dec 4, 2025


One Year Until Euro 7: What OEMs Need to Know
Euro 7 applies to all light and heavy-duty vehicles (M and N), and all powertrains.
Nov 20, 2025


Mixed signals in the L3 automated driving market
According to reports from August 2025, Stellantis has paused its STLA AutoDrive program, an L3 automated driving initiative first announced in February 2025.
Nov 13, 2025


SDV architectures, ADAS forecasts, EV UX deep-dives & more: Our new and upcoming research for 2025
As 2025 enters its final stretch, the automotive industry continues to transform through the integration of software, electrification, and sustainability. OEMs are refining their software-defined strategies, strengthening their EV ecosystems, and rethinking how users interact with their vehicles. SBD Automotive’s newly released and upcoming reports provide fresh insights into these shifts, offering data-driven forecasts, evaluations, and guides that help industry leaders prep
Oct 24, 2025


Your complimentary Q3 2025 Quarterly Wrap-up report
A complimentary report for SBD Automotive subscribers, the Q3 Quarterly Wrap-up helps you quickly catch-up on the automotive AI, CASES & SDV trends from the past few months, providing insights from our analysts on the impact of major announcements. Q3 Trend Radar The Quarterly Wrap-up looks at the top trends of the quarter, charting the major movers based on their impact over the last three months, a deep-dive into one major topic, and a complete list of every major announcem
Oct 23, 2025


Three ways Agentic AI redefines the in-car experience
Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur
Oct 16, 2025


Our focus in Q3 2025
With Q3 2025 drawing to a close, it is possible to step back and see which developments from the last three months will shape the automotive industry over the year ahead. A busy events calendar, a string of new research releases, increased cross industry collaboration, and targeted analysis all help to separate signal from noise. Events The SBD events team returned from IAA Mobility and ITS World Congress with field reports that capture where OEMs and suppliers are focusing
Oct 9, 2025
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