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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


MWC Barcelona 2026: Why the “IQ Era” Matters for Automotive
MWC Barcelona has historically been viewed as a telecom-led event, but in 2026 it became clear that connectivity is no longer the headline story. Instead, the industry is entering what the GSMA described as the “IQ Era”: a phase where networks, devices, and cloud infrastructure evolve into intelligence platforms, rather than simply pipes for data. With 105,000+ attendees and over 2,900 exhibitors from 207 countries, MWC 2026 reinforced its role as the global benchmark for wha
Mar 27


Software-Defined Vehicle & AI-Defined Vehicle Europe Summit – Frankfurt, March 19
If there’s one thing that became clear the moment I opened the day in Frankfurt, it’s this: the automotive industry is no longer just building cars, it’s building software platforms on wheels.
Mar 20


Scaling Voice Assistant Testing for the Software-Defined Vehicle (SDV): How AI Can Enhance Traditional Test Methods
For years, in-car voice assistants were largely transactional. Drivers issued rigid commands (“navigate home”) and the system executed a predefined action.
Mar 18


The Path of Least Resistance – Electronic Parking Brakes
The current trend for OEMs not to fit a Steering Column Lock or a locking transmission pawl (transmission lock) and instead, rely on the electronic parking brake systems to meet the Anti-Theft Regulations, has led to a spate of low tech, push away thefts, particularly in Italy.
Mar 11


CTA Mobility Executive Roundtable at CES 2026
The executive lunch co-sponsored by the Consumer Technology Association (CTA), SBD Automotive, and HERE Technologies offered a pulse check on the state of global mobility.
Feb 27


Van Security Matters: Addressing the Growing Threat of Light Commercial Vehicle Theft
Statistics show that the number of passenger cars stolen continues to be at its highest level since before the pandemic. However, the theft of – and from – vans seems to be forgotten or ignored.
Feb 26


In the Pursuit of Efficiency, Has Ford Designed the First Mass-Market SDV?
Today, Ford lifted the hood on how its Universal Electric Vehicle (UEV) program team has leveraged bounties, vertical integration, and a new approach to vehicle design to achieve unprecedented efficiency in the pursuit of an affordable, mass-market electric vehicle program.
Feb 17


Solid-State Batteries: The Future That’s Always "Two Years Away"
If you’ve followed electric vehicles for any length of time, you’ve probably heard solid-state batteries (SSBs) described as the next big breakthrough.
Feb 12


From compliance to reality: closing the automotive cybersecurity gap
During my time at a European truck OEM, cybersecurity was always a hot topic. Yet many R&D teams were still unclear about what “doing cybersecurity” actually meant in practice.
Feb 5


The Road to Full Electrification Needs a Detour
As the transition to electrification accelerates, automakers and policymakers are increasingly exploring alternatives that balance emission reduction with real-world usability.
Jan 30


What Drives Mobility Choice in 2026?
Insights from our Global Consumer Study SBD Automotive conducted a global mobility survey at the end of 2025 to understand evolving attitudes towards travel and car ownership. The research explores key topics including vehicle purchase behaviours and motivators, mobility and transport usage and consumer viewpoints on future vehicle technologies. The survey was fielded towards the end of 2025 and covered a global audience across 13 mature and emerging automotive markets, provi
Jan 23


Software-Defined Vehicles: Driving the Automotive Transformation
The automotive industry is on the cusp of a transformation, with Software-Defined Vehicles (SDVs) emerging as the cornerstone of next-generation mobility.
Jan 15


Inside motorcycle theft in India
Across the globe vehicle thefts fell from the 1990s to the mid-2010s but they have started to rise again in recent years.
Jan 9


CES 2026 Day 2: Ford's Overhauled Tech Strategy, China's Continued Presence and What Was Missing from CES in 2026
For our final dispatch from Las Vegas, the SBD Automotive team is covering news from Ford’s top technology leaders, including plans for L3 ADAS and an in-house AI assistant. In addition, we examine China’s automotive presence, what it signals for the industry, and a few key things we didn’t see this year.
Jan 8


CES 2026 Day 1: More Autonomy, Partner-Driven Announcements
Autonomous Momentum Continues to Surge While not formally exhibiting at CES 2026, Mercedes-Benz announced MB.DRIVE ASSIST PRO for U.S. cities. The system helps drivers navigate through city streets, from parking lots to destinations, managing traffic lights, junctions and obstacles without driver input, using advanced SAE Level 2+ assistance. Leveraging 30 sensors, including 10 cameras, 5 radar sensors, and 12 ultrasonic sensors, MB.DRIVE ASSIST PRO has been available in Chin
Jan 7


The 2040 Vehicle Technology Guide
The 2040 Vehicle Technology Guide equips automotive leaders with actionable insights to navigate complexity, seize opportunities, and shape the future of mobility. It is your blueprint for thriving in an era where innovation speed, ecosystem collaboration, and user-centric design will determine market leadership.
Jan 1


Why UX matters in the future of EV adoption
One of the key drivers of EV adoption is the quality and seamlessness of the charging experience. When the first modern charging networks were deployed, they were often fragmented, unreliable, and inconvenient. Since then, rapid progress in both charging infrastructure and vehicle technology has reshaped the landscape but users often struggle with long setup or usage processes, reliability issues, opaque information, inconsistent app ecosystems, and physical safety concerns a
Dec 18, 2025


AI is reshaping cybersecurity faster than expected
The past year has marked a turning point in cybersecurity.
Dec 15, 2025


How Much AI is Too Much?
Is AI a holy grail or a cautionary tale? At face value it seems too good to be true, and unfortunately, these things often are.
Dec 11, 2025


Is Chinese EV dominance inevitable? firefly vs Renault 5
The critical question is whether new entrants can truly outcompete OEMs on their home turf
Dec 4, 2025
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