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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


Can BYD beat Tesla at its own EV ecosystem game?
BYD and Tesla are more alike than the usual comparison suggests. Both seek control over the vehicle, battery, power electronics, charging hardware, charging network and wider energy system.
11 minutes ago


Is India building ADAS cars faster than the ecosystem around them?
Circa mid-2020, COVID was still around, and my wife decided to buy a car for herself because it was unsafe to travel to work in a cab. I still remember when she picked up her Hyundai i20 from a dusty lane in Whitefield, Bangalore.
2 days ago


What happened in China this month? Preparations for the 2026 Paris Motor Show!
The Paris Motor Show is held every two years and is a platform for automakers, suppliers and industry stakeholders to communicate strategic priorities and show the new models available on the market in Europe.
4 days ago


Is the shift toward Software-Defined Vehicles (SDVs) driving automakers into a race for connectivity?
In the past, connectivity primarily supported core vehicle services such as navigation, remote vehicle control, emergency assistance, diagnostics, and over-the-air (OTA) software updates.
Sep 30


Is on-device AI becoming the next priority for OEMs?
AI is quickly becoming part of the automotive technology conversation. But as OEMs explore where AI can create value inside the vehicle, another question is becoming increasingly important: where should that intelligence actually sit?
Sep 23


How is ADAS chip supply-and-demand changing?
Ambitious ADAS demands some of the most advanced chips on the market, and this demand is set to rise.
Sep 21


India's in-car app store race: from infotainment to software platforms
For most of the last decade, the touchscreen in an Indian car was a glorified stereo. You simply plugged an aux cable into your infotainment system to play music or, if you were lucky, it had a Bluetooth connection so that you could pair your smartphone and play music.
Sep 17


Questions and learnings from the announced Volkswagen reorganization
Volkswagen’s Future Plan 2030 signals a hard reset of the traditional European volume-car business model, with deep cuts in capacity, workforce and complexity to regain cost competitiveness and strategic focus.
Sep 14


The next connected vehicle revolution may have two wheels
Navigation on a motorcycle is hardly new, riders have been mounting smartphones to handlebars for years. But what is changing is where navigation is appearing and who gets access to it.
Sep 7


What happened in China this month? August 2026
July was a relatively quiet month - the most notable announcements were automakers’ half year results. In August, we got back up to speed with technology development and commercialization announcements.
Aug 31


V2G: The game-changing technology that we’re not ready for...
Vehicle-to-grid technology is reaching the road, but commercial progress still relies on local energy rules, infrastructure and partners. For automakers, choosing where to launch V2G services is the most important decision.
Aug 28


Four lessons from the Mercedes-Benz GLC on the future of automotive software
Over more than 15 years of in-market benchmarking and prototype evaluation, SBD has observed multiple generations of automotive HMI.
Aug 27


In-House AI Chips: Gimmick or Ultimate Moat? (The Li Auto M100 Case)
As Li Auto's CTO Xie Yan aptly noted: just as no leading automaker in the ICE era would completely outsource their engine and chassis, underlying AI compute is the new "engine" of the smart vehicle era.
Aug 19


What are some trends shaping the ADAS/AD space in 2026?
If you want to understand where the ADAS industry is really heading in 2026, this insight explores why the biggest opportunity may not be SAE Level 3 at all, but the rapid evolution of L2+ / L2++ assisted driving, urban autonomy and AI-native vehicle architectures. The 2026 ADAS landscape is evolving around three key trends: uncertainty over the market readiness of SAE Level 3, growing value creation from SAE Level 2 assisted driving and the increasing adoption of AI-centric
Aug 17


End-to-End AI in ADAS: Where Cost, Scale and Value Converge
For more than a decade, competition in Advanced Driver Assistance Systems (ADAS) has been defined by hardware performance, sensor configurations and increasingly sophisticated driver assistance features. Vehicle manufacturers differentiated through compute platforms, perception capability and functions such as highway navigation and automated parking.
Aug 13


Has the BMW iX3 come closest to being a true zonal E/E architecture with the Neue Klasse?
The term zonal architecture is one of the most overused phrases in the current SDV era. From disruptive brands like Tesla and established premium brands like Mercedes-Benz to regional giants like BYD, nearly every major automaker has zonal architectures in its 5-year/10-year roadmap, if not its immediate plan.
Aug 3


What happened in China this month? July 2026
Keeping track of the Chinese automotive industry over the past six months has kept me busy. Fortunately, July has given us a chance to reflect on the year so far. In July, manufacturers posted their Q2 2026 delivery and sales data, allowing us to see a more complete picture of the performance of Chinese automakers in 2026.
Jul 24


Beyond Assisted Driving: Why Parking Is Emerging as the Software Defined Vehicle's Everyday Experience
As the automotive industry accelerates towards Software Defined Vehicles (SDVs), much of the conversation continues to revolve around centralized compute, vehicle operating systems, AI models and higher levels of automated driving. Yet one of the clearest demonstrations of SDV maturity may emerge somewhere far less glamorous: the parking lot.
Jul 20


Are vehicles ready for the IQ era? Automotive lessons from MWC Shanghai 2026
The global telecommunications and automotive technology industries entered a new paradigm this year. When the GSMA hosted MWC Shanghai 2026, it signalled a fundamental shift under the overarching theme of "The IQ Era"—the definitive transition of the mobile ecosystem from standard cellular data pipes to active, cognitive, and autonomous intelligence platforms.
Jul 16


Different Roads, Same Goal: Winning Through Software
We have reached a point where Over-the-Air (OTA) updates are one of the clearest indicators of the maturity of Software-Defined Vehicles (SDVs). The ability to remotely fix bugs, improve performance, introduce new features, and reduce dealership visits fundamentally changed how OEMs maintain and enhance vehicles after purchase. However, as OTA capability becomes increasingly common across the industry, the focus of competition is shifting.
Jul 14


SDV Europe 2026: The software-defined vehicle is no longer the destination, it's the starting point
For the past few years, the automotive industry has focused on defining what a Software-Defined Vehicle (SDV) should look like. At SDV Europe 2026 in Berlin, that conversation had clearly moved on.
Jul 13


Can legislation help a late adopter become an EV leader?
For OEMs and suppliers, identifying the next high-growth EV market is becoming increasingly important. While sales data often shows where markets are today, legislation can provide an early indication of where they are heading.
Jul 10


How is the contextual in-car user experience evolving?
Vehicle HMI and infotainment are entering a phase where AI, contextualisation, and software‑defined architectures are reshaping how drivers and passengers experience the car.
Jul 9


Is 2026 policy leaving the U.S. in the dust?
As we mark the halfway point of 2026, one thing is apparent: consumer and industry technology is evolving faster than ever… still.
Jul 8
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