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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


Can legislation help a late adopter become an EV leader?
For OEMs and suppliers, identifying the next high-growth EV market is becoming increasingly important. While sales data often shows where markets are today, legislation can provide an early indication of where they are heading.
5 hours ago


How is the contextual in-car user experience evolving?
Vehicle HMI and infotainment are entering a phase where AI, contextualisation, and software‑defined architectures are reshaping how drivers and passengers experience the car.
1 day ago


Is 2026 policy leaving the U.S. in the dust?
As we mark the halfway point of 2026, one thing is apparent: consumer and industry technology is evolving faster than ever… still.
2 days ago


Are OEMs losing control of value in the connected car stack - even as they build the vehicles?
As vehicles become increasingly software- and connectivity-focused, the automotive industry is undergoing structural shifts.
7 days ago


HERE Tech Day - Paris
The HERE Tech Day in Paris brought together OEMs, suppliers and technology companies to discuss the future of Software-Defined Vehicles (SDVs), artificial intelligence, advanced driver assistance systems (ADAS), digital cockpits and next-generation mapping technologies.
Jun 30


What happened in China this month? June 2026
June demonstrated how Chinese automakers are fighting on multiple fronts, product releases in Europe and over-the-air updates for Chinese customers.
Jun 29


Is AI the key to the future of connected services in light commercial vehicles?
In 2026, the light commercial vehicle (LCV) industry experienced a fundamental phase in the market. With connectivity at its peak, fleets are under pressure to deliver more with less, such as more uptime, more safety and more efficiency, all while reducing costs and meeting sustainability goals.
Jun 29


Intrado’s 2026 State of the 9-1-1 Industry Report highlights the growing importance of connected vehicles in public safety
For automotive OEMs, vehicle safety has long focused on preventing collisions and protecting occupants during impact.
Jun 26


The EV slowdown that reshaped the battery supply chain
The EV battery market is diversifying, but the battery supply chain is not necessarily decentralising. Today, the answer to higher EV adoption does not seem to lie with a single miracle battery chemistry. The direction that more stakeholders are taking instead is diversification.
Jun 22


MOVE London: Is the race to scale Software-Defined and Autonomous Mobility now on?
The industry's greatest challenge is no longer proving that new mobility technologies work. The challenge is scaling them economically, globally and safely.
Jun 19


Will AI speed be the biggest competitive advantage in automotive?
For years, the automotive industry has focused on reducing cost, improving quality and increasing manufacturing efficiency. AI will certainly contribute to all three. However, the biggest impact for both OEMs and suppliers is likely to come from something far more powerful, speed of decision-making.
Jun 18


The new battle for trust in the vehicle network: Why MACsec and MKA are becoming an automotive imperative
A clear messages that also emerged from discussions at the Automotive Ethernet Congress (AEC) was that automotive Ethernet has crossed an important threshold.
Jun 15


Smartphone as a key – A must have investment in some markets, a potential cost saving in others?
The idea of being able to start, lock, unlock your car from a smartphone isn’t new. But, due to market security concerns, the introduction of specific UNECE requirements and UK and German insurance requirements around digital keys, the implementation of smartphone as a key in Europe has been slow compared to other markets around the world.
Jun 11


AI cockpits compete on compute, but the real limit is memory
As TOPS stops being the bottleneck, memory bandwidth is becoming the deciding factor for the next generation of smart cockpits.
Jun 9


From Vehicles to Ecosystems: Key Security Trends from Escar USA 2026
Automotive cybersecurity is moving beyond vehicle-level protection toward ecosystem-level assurance. Throughout Escar, the conversation repeatedly extended past ECUs and in-vehicle networks to include API systems, regulatory evidence pipelines, and AI-driven attack and defense. Vehicles are no longer standalone products, but distributed cyber-physical systems connected to wider mobility, cloud, and energy networks.
Jun 5


What if the problem isn't EVs, but architecture?
Much of the discussion around automotive transformation focuses on electrification, tariffs or Chinese competition. But GM appears to believe the industry's biggest challenge sits much deeper in the vehicle itself.
Jun 4


Is the Software Defined Vehicle Already Obsolete?
Rivian’s Chief Software officer recently said that Rivian is moving beyond the SDV era into “AI-defined cars” – what started as a nascent industry term is now officially in an OEM’s lexicon for the first time as far as we know, at least for a non-Chinese OEM.
Jun 1


What happened in China this month? May 2026
It has been a busy period for the Chinese automotive industry. New products were announced ahead of the Spring Festival in February, and during the Beijing Auto Show in April.
May 29


What impact will evolving in-vehicle technologies have on the future of automotive?
As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players, suppliers, developers and more both across the automotive industry, and even beyond. While this shift can be observed through the disruption of many automotive features and technologies, two stand out: cockpit apps and virtual personal assistants (VPAs). The cockpit app ecosystem has grown exponentially in recent years, with more and more au
May 29


Next-gen VPA AI implementations, looking at the competitive landscape of existing challenges and causes
From my recent attendance to the AI & SDV European Summit in Stuttgart, something came out clearly
May 29


Post-Quantum Cryptography Is Accelerating - Automotive Readiness Is Not
Insights from SBD Automotive’s industry-wide survey into crypto-agility and post-quantum cryptography adoption.
May 20


BMW iX3 Neue Klasse: Where Panoramic HUD Meets Functional Innovation
The BMW iX3 is the brand’s first true SDV in the Neue Klass platform. It is also its first vehicle to embody the philosophy of using a smaller and ergonomically friendly in-car displays to reduce distractions.
May 18


Why Charging Station Data Matters for the EV Experience
The transition to electric mobility depends on more than the rollout of charging infrastructure. It also depends on whether drivers can trust the digital systems guiding them to that infrastructure.
May 13


Controlling escalating cybersecurity costs: SBD study reveals where OEMs are struggling most, and outlines strategies to control spend
A few years ago, the question product cyber teams asked was simply: “What should we actually deploy to meet R155 expectations?” Today, the question has changed; and that shift matters.
May 12
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