Our perspectives on the rapidly changing mobility industry

The global race towards Level 3 automated driving is showing signs of uncertainty and strategic shifts among major automakers. According to reports from August 2025, Stellantis has paused its STLA AutoDrive program, an L3 automated driving initiative first announced in February 2025. This decision reflects a more cautious industry tone as companies re-evaluate timelines and value propositions. In contrast, General Motors (GM) has publicly reaffirmed its commitment to L3 autom

At this year’s ELIV conference in Bonn, the mood among Europe's automotive engineers was a mix of realism and resolve. Once the undisputed leaders in vehicle technology, they now face a new reality where several newcomers have picked a better racing line and stolen their lead. Hosted annually by  VDI (the Association of German Engineers), ELIV has long been a window into the state-of-the-art for vehicle electronics.  But with the rise of the  software defined vehicles (SDV),

The automotive industry is in the midst of a once-in-a-generation transformation. T echnology, trade, tariff and incentive uncertainties have put consumer appetite, portfolio planning and changes to competitive landscapes into overdrive SBD Automotive’s 2026 Report Catalog responds directly to this need. With nearly three decades of independent expertise, SBD provides one of the industry’s most comprehensive and insight-driven research libraries. Simon Halford “A big industr

Europe has tightened the rules that control driver assistance and vehicle data, with UN Regulation Number 171 setting clear expectations...

The SBD Automotive Events Team has now returned from Atlanta for ITS World Congress 2025. The show brought together leaders from...

While OEMs focus on scaling EV sales into new markets and customer groups, they must also plan, over the longer term, for risks to their...

In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.

今四半期、自動車分野ではソフトウェアとデータが車両設計やユーザー体験の主役となり多方面で前進しました。SDV向け専用オペレーティングシステムの登場から、継続的な機能更新を可能にする新しい電気電子アーキテクチャまで、開発チームは車の内部構造を根本から見直しています。同時に、都...