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Disruptions to Vehicle Ownership
While OEMs focus on scaling EV sales into new markets and customer groups, they must also plan, over the longer term, for risks to their...
5 days ago


How major automakers are positioning themselves to master AI in 2025
Artificial intelligence is reshaping the automotive industry at unprecedented speed, making it challenging to keep track of every...
Aug 7


In-Car HMI UX Evaluation & Benchmarking: Lynk & Co 900 and Cadillac Escalade IQ
In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.
Jul 31


Why streamlining subscription services is key to unlocking the potential of connected services offerings
As automotive companies look to make their connected services offerings profitable, North American and European markets are seeing some...
Jul 24


コネクテッドサービスの可能性を引き出す鍵は、サブスクリプションの効率化にある
自動車メーカーがコネクテッドサービスを収益源として確立しようとする中で、北米および欧州市場では、よりシンプルかつ統合されたバンドル型の提供へと舵を切るOEMが増えています。 現状の市場では、完全カスタム設定やアラカルト型のプラン構成が主流となっていますが、これらは多くの消費...
Jul 24


今四半期も SBD Automotiveの最新リサーチレポートで業界動向をリードしましょう
今四半期、自動車分野ではソフトウェアとデータが車両設計やユーザー体験の主役となり多方面で前進しました。SDV向け専用オペレーティングシステムの登場から、継続的な機能更新を可能にする新しい電気電子アーキテクチャまで、開発チームは車の内部構造を根本から見直しています。同時に、都...
Jul 23


Stay ahead this quarter with SBD Automotive’s latest research reports!
This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...
Jul 17


What impact will evolving in-vehicle technologies have on the future of automotive?
As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players,...
Jun 6


How will the Software-Defined Vehicle impact future automotive planning practices?
As SDV strategies take center stage in OEM investment plans for the next product planning cycle, it is key to identify not just the...
May 30


2025 Shanghai Auto Show - Day 2
At the 2025 Shanghai International Automobile Industry Exhibition, automakers and suppliers are accelerating the evolution of intelligent...
Apr 24


2025 Shanghai Auto Show - Day 1
At the 2025 Shanghai Auto Show, vehicle intelligence took center stage. Automakers and suppliers showcased advances in steer-by-wire...
Apr 23


All Things Automotive from Auto Shanghai 2025
Our team of onsite experts is now back from Auto Shanghai 2025 and have been hard at work compiling both our Complimentary Flash Report...
Apr 17


In-Car HMI UX Evaluation & Benchmarking: Volvo EX90
In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.
Apr 10


SBD Automotive Q1 Highlights
In the first quarter of 2025, the automotive industry experienced a broad range of new movements, emerging trends, and striking...
Apr 3


2026年型Mercedes-Benz CLAが与える自動車業界におけるAI、eモビリティ、UXへの影響とは
2026年型Mercedes-Benz CLAの発表により、AI、電動化、ユーザーエクスペリエンスをめぐる議論が世界の自動車業界全体で交わされています。新型CLAは、Mercedes-Benzのエントリーレベルのコンパクトカーの次世代モデルであるだけでなく、最先端のソフトウ...
Apr 2


How will the 2026 Mercedes-Benz CLA influence AI, E-Mobility and UX in the automotive industry? We asked our domain experts.
With the unveiling of the 2026 Mercedes-Benz CLA, conversations around AI, electrification, and the user experience are evolving across...
Mar 27


How will today’s technology trends impact the in-vehicle user experience of tomorrow?
In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the...
Mar 20


Online Seminar: CES 2025 with Enhanced SDV Resolution - Global Trends in HMI and AI Integration
If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due...
Mar 10


AI: The New Engine Driving the Future of Automotive Innovation
The automotive industry is undergoing a seismic shift. Where once the heart of a vehicle was its mechanical engine, today the...
Mar 6


Upgrade your IVI Strategies with our HMI UX Benchmarking & Evaluation reports!
An ongoing race across the global automotive industry is seeing a growing number of automakers compete to deliver the vehicle of the...
Feb 27


Stay Ahead of the Curve in 2025 with SBD Automotive’s All-New Research Reports!
2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...
Feb 20


All things automotive from CES 2025
CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...
Jan 23


In-Car HMI UX Evaluation & Benchmarking: Audi Q6 e-tron
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Jan 20


Remembering Nick Denison-Pender
Today we said goodbye to Nick Denison-Pender at a memorial service in his home town of Perth. As you may know, over the Christmas break...
Jan 17


Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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