SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success
Today we thank all SBD Automotive customers, team members, alumni and partners for your incredible support and ask you to please take a...
- Sep 23
Conference: Software-Defined Vehicles (SDV) - Motivation and Transformation
The Software-defined Vehicle (SDV) is a concept that refers to a vehicle whose main functions are defined by software. With the rapid...
- Sep 16
Is personalization the key to successful automotive experiences?
Automotive personalization is not a new idea The automotive industry has a long history of personalization. Over the years, consumers...
- Sep 2
The 6 steps to finding CASE-capable consultants
There are questions that many OEMs and Tier 1s ask themselves, but rarely get answers they can act upon - What is our competitor's...
- Aug 31
Dark patterns in automotive UX
Connected cars provide an attractive revenue opportunity for service providers and advertisers, especially those that include in-car...
- Aug 26
Broadcast media in the personalized software-defined vehicle
In a world where cloud media streaming is second nature to nearly anyone who can afford to buy a new car, broadcast media continues to be...
- Jul 1
AutoTech: Detroit - Conference Summary
SBD Automotive was onsite exhibiting at this year's AutoTech: Detroit event in early June. This was the first North American event the...
- Jun 30
Multi-source automotive software stacks
The automotive software solution landscape is undergoing a fundamental shift as the industry moves towards software-defined vehicles. The...
- Jun 30
Introducing the Automotive EPM
The automotive industry has made significant strides in the movement toward offering enhanced Experiences Per Mile (EPM) over the past...
- Jun 23
Multi-source automotive software stacks
Understanding the software solution landscape for the software-defined vehicle The automotive software supply chain is undergoing a...
- Jun 23
AUTOSAR is the backbone of AVs and ADAS, but for how long?
AUTOSAR has become ubiquitous in the development of automotive ECUs at many OEMs, but as new and more complex autonomous vehicle...
- Jun 21
escar USA Conference - Securing the software-defined vehicle
In June 2022, SBD Automotive’s N. America Director, Alex Oyler presented a keynote presentation to security leaders at escar USA on how...
- Jun 21
polisMOBILITY 2022 Conference Summary
Automotive events have slowly been making a comeback following a multi-year hiatus due to the pandemic. Last month, SBD Automotive...
- May 20
Innovations in mobility
SBD Automotive's Andrea Sroczynski is joined by Marco Lanzetta (Automotive and Industry Director, Oracle) and Kobi Eisenberg (Co-Founder...
- May 10
Tech giants roadmap in automotive
In this exclusive webinar, SBD Automotive's domain principle Simon Halford outlines the role of tech giants like Google, Apple, Alibaba...
- Apr 26
The 4 major technical challenges holding back autonomous vehicles
The rate of technological advancement on the path to autonomous vehicles has been rapid, especially over the last 1-2 years. Major...
- Apr 14
Back on track!
If there is one absolute in life, it's that if you leave a team of automotive engineers in a room together, eventually one of them will...
- Feb 2
Ten years at SBD Automotive
Today, Jo Jones, SBD Automotive's Chief HR Officer is interviewing Connie Gu, who is currently providing maternity cover for a Senior...
- Feb 2
The future of hydrogen
Hydrogen fuel cell electric vehicles (FCEVs) have been in and out of the spotlight several times over the last two decades. In fact, the...
- Jan 27
Why driver monitoring will be critical to next-generation autonomous vehicles
There is a childhood game with very simple rules. Throw something to someone who is clearly daydreaming, shout “think fast” …see if they...
- Jan 12
Betting on batteries
In the last year or so, as the world has been struggling to emerge from the pandemic, we have begun to see sharp increases in both...
- Nov 16, 2021
Breaking down the barriers to automotive edge adoption
Major changes in the connectivity ecosystem will soon allow the automotive industry to generate and process sensor data from vehicles...
- Nov 11, 2021
CASE Studies: Ep9 - Ultra Cruise, Ethernet Ring, and the ADAS sensor market landscape
In this episode of CASE Studies, Andrew Hart discusses the latest ADAS / AV news with SBD Automotive's AV Team.
- Nov 3, 2021
Will range accuracy be the cure for range anxiety?
For more than a decade, automakers have struggled to develop vehicle interfaces that are as simple and rewarding to use as a smartphone....
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.