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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.
In the Pursuit of Efficiency, Has Ford Designed the First Mass-Market SDV?
Today, Ford lifted the hood on how its Universal Electric Vehicle (UEV) program team has leveraged bounties, vertical integration, and a new approach to vehicle design to achieve unprecedented efficiency in the pursuit of an affordable, mass-market electric vehicle program.
2 days ago
Advancing Post-Crash Response Through Data, Connectivity, and Injury Severity Prediction
By the time this insight reaches ‘tomorrow’, three more children will have died in a car crash in the United States.
6 days ago
Solid-State Batteries: The Future That’s Always "Two Years Away"
If you’ve followed electric vehicles for any length of time, you’ve probably heard solid-state batteries (SSBs) described as the next big breakthrough.
Feb 12
From compliance to reality: closing the automotive cybersecurity gap
During my time at a European truck OEM, cybersecurity was always a hot topic. Yet many R&D teams were still unclear about what “doing cybersecurity” actually meant in practice.
Feb 5
Improve your 2026 research planning today
The automotive industry is in the midst of a once-in-a-generation transformation. T echnology, trade, tariff and incentive uncertainties have put consumer appetite, portfolio planning and changes to competitive landscapes into overdrive SBD Automotive’s 2026 Report Catalog responds directly to this need. With nearly three decades of independent expertise, SBD provides one of the industry’s most comprehensive and insight-driven research libraries. Simon Halford “A big industr
Feb 4
The Road to Full Electrification Needs a Detour
As the transition to electrification accelerates, automakers and policymakers are increasingly exploring alternatives that balance emission reduction with real-world usability.
Jan 30
What Drives Mobility Choice in 2026?
Insights from our Global Consumer Study SBD Automotive conducted a global mobility survey at the end of 2025 to understand evolving attitudes towards travel and car ownership. The research explores key topics including vehicle purchase behaviours and motivators, mobility and transport usage and consumer viewpoints on future vehicle technologies. The survey was fielded towards the end of 2025 and covered a global audience across 13 mature and emerging automotive markets, provi
Jan 23
Software-Defined Vehicles: Driving the Automotive Transformation
The automotive industry is on the cusp of a transformation, with Software-Defined Vehicles (SDVs) emerging as the cornerstone of next-generation mobility.
Jan 15
Inside motorcycle theft in India
Across the globe vehicle thefts fell from the 1990s to the mid-2010s but they have started to rise again in recent years.
Jan 9
CES 2026 Day 2: Ford's Overhauled Tech Strategy, China's Continued Presence and What Was Missing from CES in 2026
For our final dispatch from Las Vegas, the SBD Automotive team is covering news from Ford’s top technology leaders, including plans for L3 ADAS and an in-house AI assistant. In addition, we examine China’s automotive presence, what it signals for the industry, and a few key things we didn’t see this year.
Jan 8
CES 2026 Day 1: More Autonomy, Partner-Driven Announcements
Autonomous Momentum Continues to Surge While not formally exhibiting at CES 2026, Mercedes-Benz announced MB.DRIVE ASSIST PRO for U.S. cities. The system helps drivers navigate through city streets, from parking lots to destinations, managing traffic lights, junctions and obstacles without driver input, using advanced SAE Level 2+ assistance. Leveraging 30 sensors, including 10 cameras, 5 radar sensors, and 12 ultrasonic sensors, MB.DRIVE ASSIST PRO has been available in Chin
Jan 7
All things automotive from CES 2026
Our team of 11 experts will be covering the show in Las Vegas next year, come back here in the lead up to the 2026 event as we provide you with our daily insights, announcements and reveals.
Jan 6
Intrado and SBD Automotive Demonstrate How Advanced Automatic Collision Notification (AACN) Could Save More Than 2,000 Lives Annually
The two companies presented the findings during a special CES 2026 event, “Drive for 2,000 Lives: The Next Revolution in Connected Safety,” aimed at raising industry-wide awareness of how enhanced crash data can dramatically improve emergency response and save lives.
Jan 6
CES 2026 Media Day: Robots, AI Platforms and New Launches
Autonomy is once again the dominant headline at CES and in many ways, it feels like the industry coming full circle.
Jan 5
The 2040 Vehicle Technology Guide
The 2040 Vehicle Technology Guide equips automotive leaders with actionable insights to navigate complexity, seize opportunities, and shape the future of mobility. It is your blueprint for thriving in an era where innovation speed, ecosystem collaboration, and user-centric design will determine market leadership.
Jan 1
Why UX matters in the future of EV adoption
One of the key drivers of EV adoption is the quality and seamlessness of the charging experience. When the first modern charging networks were deployed, they were often fragmented, unreliable, and inconvenient. Since then, rapid progress in both charging infrastructure and vehicle technology has reshaped the landscape but users often struggle with long setup or usage processes, reliability issues, opaque information, inconsistent app ecosystems, and physical safety concerns a
Dec 18, 2025
AI is reshaping cybersecurity faster than expected
The past year has marked a turning point in cybersecurity.
Dec 15, 2025
How Much AI is Too Much?
Is AI a holy grail or a cautionary tale? At face value it seems too good to be true, and unfortunately, these things often are.
Dec 11, 2025
The Automotive Industry’s 4th Disruptor: Agentic AI in the Enterprise
We are witnessing an explosion with agentic AI,” AWS CEO Matt Garman observed this week during his keynote at the company’s marquee annual conference, AWS re:Invent. “Every single customer experience, every single company, and frankly, every single industry is in the process right now of being reinvented.
Dec 5, 2025
Is Chinese EV dominance inevitable? firefly vs Renault 5
The critical question is whether new entrants can truly outcompete OEMs on their home turf
Dec 4, 2025
The hidden dangers of hidden door handles
Following reports of passengers and drivers being unable to open their doors after a crash...
Nov 28, 2025
One Year Until Euro 7: What OEMs Need to Know
Euro 7 applies to all light and heavy-duty vehicles (M and N), and all powertrains.
Nov 20, 2025
SBD Automotive Portal Update
We've listened to your feedback and have been hard at work reimagining the SBD Automotive Portal from the ground up, starting with its speed. We've been creating a cleaner, faster and more intuitive experience designed to help you get to the reports and market insights you need with ease. Get ready for a refreshed homepage, smarter navigation, powerful search enhancements and a smoother consistent experience across all your devices. You’ll enjoy the same trusted SBD Automoti
Nov 19, 2025
Mixed signals in the L3 automated driving market
According to reports from August 2025, Stellantis has paused its STLA AutoDrive program, an L3 automated driving initiative first announced in February 2025.
Nov 13, 2025
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