Consumers

SBD Automotive’s consumer insights team will help you understand and validate consumer needs through surveys, focus groups and product clinics, as well as other innovative methods, including biometric analysis and behavioral science. Using the right tools and techniques at the right time, our customer insight services will help you predict and plan for your customer’s future requirements.
 

By working as a bridge between product planners and engineers, our consumer analysts are ready to help you remain agile as your product moves into development, ensuring you have heard the customer’s voice before you reach market or make a critical investment decision.

Consumer Habits

1

Feature Demand

3

Concept Validation

2

In-market Feedback

4

Eco-systems

The transition towards CASES and software-defined vehicles has blown the automotive eco-system wide open, with hundreds of new companies now competing for different parts of the mobility stack.
 

We collect detailed data on hundreds of companies across the automotive and mobility sector, but what really sets us apart is our ability to analyze and contextualize what the data means to your business. Whether you're looking to compare EV charging network coverage, in-vehicle e-commerce pricing or driver monitoring functionality, our expert analysts can help you make your next step.

Competitor Profiles

1

Feature Benchmarking

3

SWOT Analysis

2

Market Growth Forecasts

4

Technologies

Automotive technologies rarely come in neat categories with clearly identifiable characteristics. Instead, the industry is flooded with hundreds of confusing acronyms for dozens of different technologies, some of which are truly cutting edge but many of which will soon become obsolete.
 

Our team of engineers have decades of experience in going deep into emerging technologies and platforms to understand their underlying strengths and weaknesses. We do it through analysis of technical documentation, testing systems and being part of numerous global industry forums.

Architecture Diagrams

1

Tear Downs

3

Supplier Benchmarking

2

Technology Forecasts

4

Regulations

The age of light-touch regulatory activity is coming to an end - governments globally are introducing a growing volume of restrictions, policies and mandates that have the potential to fundamentally transform automotive technology and mobility. Whether aimed at safety, privacy, ESG, security sustainability or fair trading, consideration of government regulation is now at the heart of automotive planning.
 

Our regulatory experts are on hand to support vehicle manufacturers, their suppliers, and governments themselves in understanding the changing regulatory landscape for automotive technology and assessing the impact of new policies.

Mandates

1

Policies

4

Guidelines

2

Restrictions

5

Licenses

3

Standards

6

What used to take years to change now takes months or even weeks. With such a high level of flux within the automotive and mobility sector, teams find themselves asking: what are we missing? SBD Automotive has decades of experience in helping teams gain that 360º perspective they need in order to succeed.


For 25 years, we have carried out bespoke consulting projects covering nearly all major automotive processes. Our consultants have decades of experience in helping OEMs, suppliers, investors and governments tackle even the most challenging industry obstacles.

SBD Automotive

Research

Consulting support

Next steps

The next step is to discuss the personalized support we offer. Book a meeting to connect with a specialist in your region and we can start solving problems together.