A digital experience can only ever be as strong as the physical systems and components underpinning it. This means developing robust, secure and high performing in-vehicle systems that can both support and leverage advances at the E/E architecture, software and cloud layers.
Whatever stage of your development cycle your teams are at, our experts can help design and conduct technical assessments of in-vehicle systems - whether that be through user stories, competitor profiling, requirements gathering, requirements documentation, or UAT testing.
Once upon a time car makers and suppliers had the luxury of time - vehicle development cycles extended to four years and technology trends were slow-moving enough to allow for extensive assessments of different alternatives. Those days are gone - vehicles are now launched in half the time, and thanks to the digital revolution there is no longer such a thing as a permanent design freeze.
In such a fast-moving environment it becomes even more important to maintain a grounded and outward-facing outlook of how in-vehicle technologies are evolving. At SBD, automotive technology runs deep in our DNA - our engineers combine creativity with experience to help advise clients on their technology roadmaps.
Cloud and Off-board Infrastructure
The advent of cloud and edge computing creates a world of new opportunities for the automotive, telecommunications, and data handling industries. However, the increase in sensor data and vehicle connectivity creates a tension between on-device processing and cloud service delivery, which other industries will meet by implementing edge-based service solutions.
Within the automotive industry, these solutions have the added complexity of moving devices and lifespans that outlive the telecommunications standard in place when a car leaves the factory. To help ensure you are making the right technical decisions, SBD Automotive's cloud and edge computing experts are ready to help you navigate the "when, where and how" of off-board automotive infrastructure.
The automotive industry is forecast to invest over $74 Billion USD on in-car software over the coming 5 years, as car makers race to deliver richer and more seamless consumer experiences. Big decisions with long-term implications need to be made on in-sourcing strategies as well as how much (or little) to partner with tech giants.
SBD Automotive helps car makers, suppliers, and leading software vendors map out software strategies and profile how others within the automotive industry are balancing the need for agility and robustness. Our software-defined vehicle experts are able to work alongside your strategic and engineering teams to develop future-proof roadmaps and solutions.
A planned, holistic approach to electrical and electronic architectures will increase vehicle safety, security and system usability, while also reducing costs to the manufacturer. There are solutions such as hypervisors, Ethernet-based domain controllers, high-performance computers, and service-orientated architectures which are great options for flexibility, but only if they deliver your specific and unique customer requirements at your target price point.
To help you understand the positives and negatives of the entire design space, manage legacy, and to make informed strategic decisions, SBD Automotive's E/E architecture consultants are available to support and inform your decision-making process.