Stay ahead this quarter with SBD Automotive’s latest research reports!
- SBD Automotive
- Jul 17
- 3 min read
Updated: Aug 14
This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user experience. From the emergence of specialized operating systems for SDVs, to the new electrical and electronic architectures that enable continuous feature updates, planners are rethinking how cars are built from the inside out. At the same time, shifting mobility models, from city restrictions on combustion engines to changing Gen-Z ownership preferences, are rewriting assumptions about who drives what (and how).
Alongside these shifts, Human‑Machine Interface innovations such as steer-by-wire controls, augmented reality heads up displays, and onboard artificial intelligence assistants are raising the bar for cockpit experiences.
In response to these trends, we have released a suite of focused reports that explore each of these areas, offering OEMs, suppliers and developers clear guidance on navigating today’s fast‑moving trends and technologies.
New 2025 Research Reports
If you would like a preview or pricing for any of the reports we have discussed today, click your region button below and we'll send them to you!
Automotive OS for SDV Deep Dive - 407
In this study, our SDV experts examine the ever-evolving ecosystem of automotive operating systems. Designed with the SDV in mind, this report maps the commercial models being deployed across the vehicle OS markets, while highlighting their benefits to OEM business and challenges to adoption. Here, it allows planning teams to evaluate the maturity of open-source OSes for in-vehicle use, and understand OEM preferences on OS sourcing in terms of in-house development and supplier contracts.
Software-Defined Vehicle Guide - 401
The Software-Defined Vehicle: E/E Architecture Guide evaluates today's state of the art architectures while supporting planners and engineers on the journey to enable a software-defined vehicle (SDV). It provides insight into key SDV trends and technologies as well as the decisions enabling year-on-year delivery with optimal utility and cost to each vehicle made. An accompanying Excel version offers the latest data to encourage strong decision-making, with thousands of data points presented with every release.
Disruptions to Vehicle Ownership Deep Dive - 351
This study aims to provide OEMs with a framework on how to evaluate the impact of emerging trends that could affect the future of vehicle ownership, alongside their sub-trends, like city bans on ICEs, Gen Z buying trends, and the experiential priorities of customers. The report takes a deep dive into both the threats and opportunities to vehicle ownership beyond OEM horizons while breaking down contemporary consumer habits through detailed persona analysis that profiles various buying groups and highlights disruptions.
NIO ET9 - Automotive UX Evaluation - 635(25g)
In this edition of the 2025 UX HMI Benchmarking Series, our experts test the new NIO ET9. The team admired the ambition of the EV’s HMI offering, which implements advanced cockpit technologies such as steer-by-wire, an AR HUD, rear displays, and an on-board AI assistant. While praising the variety of this offering, and the performance of these features across the board, our experts also noted some implementation issues with the car’s hygiene features that could be detrimental to the long-term use of key vehicle functions.
If you would like a preview or pricing for any of the reports we have discussed today, click your region button below and we'll send them to you!
Don't miss your complimentary Q2 Quarterly Wrap Up
Quarterly Wrap Up - Q2 2025
SBD Automotive’s Quarterly Wrap-up helps you quickly catch-up on CASES & SDV trends from the past few months, providing insights from our analysts on the impact of major announcements.
To help industry professionals stay ahead, we now offer 2025 Domain Passes, providing access to our research reports within a specific domain.
ADAS & Autonomy
Cockpit & Infotainment
Digital Connected Services
Electrification
Innovation & Strategy
Security
Software-Defined Vehicles
User Experience
Each pass also includes an exclusive, custom report that consolidates insights from our diverse reports into one normalized view, offering a clear perspective on OEM strategies within that domain. For more details or to receive our full catalog, contact us today!