Our perspectives on the rapidly changing mobility industry

Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur

This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...

As SDV strategies take center stage in OEM investment plans for the next product planning cycle, it is key to identify not just the...

With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...

As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...

An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user

Despite the ongoing narrative around feature and software-driven revenues being the yet-realized economic engine of automaker...

As the automotive industry continues to pursue the Software-Defined Vehicle, a growing number of OEMs are rolling out innovative...

Across the industry, a growing number of automakers are equipping their latest vehicles with advanced software integrations. While this...

Since their popularization in 2012 with the launch of Tesla’s Model S, over-the-air (OTA) technologies have quickly gained widespread...

Why automakers have struggled to deliver the software-defined vehicle: A diagnosis & recommendations

The right use cases for the right customer type can make or break the adoption curve for AI. Staying close to customer adoption trends...

Navigate the chaos of CES with SBD Automotive's event insights, trends tour, and post-event reports, giving you a head-start on the event...