Our perspectives on the rapidly changing mobility industry

As 2025 enters its final stretch, the automotive industry continues to transform through the integration of software, electrification, and sustainability. OEMs are refining their software-defined strategies, strengthening their EV ecosystems, and rethinking how users interact with their vehicles. SBD Automotive’s newly released and upcoming reports provide fresh insights into these shifts, offering data-driven forecasts, evaluations, and guides that help industry leaders prep

Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur

The SBD Automotive Events Team has returned from IAA Mobility 2025. Held every two years at the Munich Exhibition Center and across several city venues, IAA Mobility gathers vehicle manufacturers, component suppliers, technology and software companies, and a wide range of mobility service providers. The event was split between a business focused exhibition area and a consumer oriented Open Space. At IAA Mobility 2025, BMW unveiled the iX3, the first vehicle built on the BMW N

As automotive companies look to make their connected services offerings profitable, North American and European markets are seeing some...

This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...

As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players,...

As SDV strategies take center stage in OEM investment plans for the next product planning cycle, it is key to identify not just the...

At the 2025 Shanghai International Automobile Industry Exhibition, automakers and suppliers are accelerating the evolution of intelligent...

At the 2025 Shanghai Auto Show, vehicle intelligence took center stage. Automakers and suppliers showcased advances in steer-by-wire...

In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.

In the first quarter of 2025, the automotive industry experienced a broad range of new movements, emerging trends, and striking...

With the unveiling of the 2026 Mercedes-Benz CLA, conversations around AI, electrification, and the user experience are evolving across...

In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the...

If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due...

The automotive industry is undergoing a seismic shift. Where once the heart of a vehicle was its mechanical engine, today the...

An ongoing race across the global automotive industry is seeing a growing number of automakers compete to deliver the vehicle of the...

2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...

CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

Welcome back to the final edition of SBD Automotive’s daily correspondence from CES 2025. If you missed our first two dispatches, you can...