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What Impact will Health & Wellbeing and V2G: Bi-Directional EV Energy Management Technologies have on the Automotive Industry?

What impact will Health & Wellbeing and V2G: Bi-Directional EV Energy Management Technologies have in the Automotive Industry?

As the scope and breadth of technologies offered across the automotive industry landscape continues to expand across several domains, having a pulse on its latest innovations – and their potential impacts on the future of automotive – is key to staying ahead of the curve and securing future success.


Over the next week, we’ll be releasing two exciting new reports from our 2024 catalogue that cover different automotive technologies which have already become key talking points across the global automotive industry – automotive health and wellbeing technologies, and bi-directional charging. Together, these reports offer an invaluable source of knowledge, and the opportunity to gain expert insights into these innovative new solutions, while highlighting how they are already impacting the industry, and how this impact will continue to be delivered as these solutions develop.


In this Insight, we will be taking a deep dive into our Health and Wellbeing in Automotive and V2G - Bi-Directional EV Energy Management Technologies reports. While outlining the contents of each report, we will also explore their key benefits and hear from the report authors themselves, who will offer expert insights into their most important takeaways.

Health and Wellbeing in Automotive

Following the COVID-19 pandemic, health and wellbeing have become a renewed priority for consumers. With consumer concerns around it having the potential to impact future buying habits, it is critical for OEMs to futureproof their vehicle line-ups for a post-pandemic market. As such, understanding the market for automotive health and wellbeing technologies and how consumers perceive them today is key for any automaker, supplier, or developer looking enter this rapidly developing ecosystem/landscape.


Building on our best-selling 2021 Health and Wellbeing in Automotive report, this all-new 2024 edition provides a full quantitative survey update on their preferences around, and likelihood to purchase, health and wellbeing technologies while identifying the latest solutions from OEMs, suppliers, and other players. For 2024, the report provides deeper, richer, and more comprehensive consumer insights – with all-new data from 600 consumers across five major markets, that identifies how consumer preferences vary between these markets, coupled with deep analysis and key takeaways from our industry experts.


Throughout the report, our experts also highlight the main automotive health and wellbeing technologies and different types of systems available today – divided by measure and influence, health and fitness, and by comfort and emotion. Recognizing the potential of these technologies, a comprehensive market landscape detailing current and future solutions is also provided, alongside an updated roadmap that highlights the level of maturity and deployment of these solutions.

"The Market Analysis & Consumer Interest section of the Health and Wellbeing in Automotive report will enable product planners to understand consumer sentiment towards H&W across global automotive markets, ensuring features can be tailored towards those who most desire them. The trending analysis of consumer sentiment between 2021 and 2023 will also allow for an in-depth understanding of the importance of Automotive H&W in the middle of and post a global pandemic." - David Ball, Consulting Specialist & Report Author, SBD Automotive

V2G: Bi-Directional EV Energy Management Technologies

As EVs continue to gain popularity in the mainstream, OEMs are now equipping their latest models with new features that extend, or build on, core EV capabilities. At the height of this innovation is bi-directional charging, which allows power from the EV battery to be distributed externally to a wide variety of sources, including homes, other EVs and back to the grid through utility providers. As it gains momentum, and becomes a new trend, understanding the full scope of bi-directional charging, and what its ecosystem of energy management solutions has to offer, will unlock a range of new opportunities for EV innovation.


In this report, our EV experts break down the opportunities and challenges presented by bi-directional charging. While mapping out the current and upcoming OEM offerings in the V2G and Home Energy Management System (HEMS) spaces, it also profiles the key bi-directional charging

standards that are emerging in different markets – accounting for its growth in various regions. A deep dive into today’s bi-directional charging pilots and the latest commercial announcements contextualizes this rollout further, as well as expert insights into these activities and their competitive implications for enabling new experiences and value exchange.


The report’s scope extends further to identify the technical issues OEMs should consider when designing their own V2X solutions, while tracking lucrative opportunities to play a direct role in the bi-directional charging value chain. At the same time, the report also understands how changes in vehicle charging standards and compatibilities will provide more seamless bi-directional charging experiences, and how the technology itself will support the development of virtual power plants and inspire an array of new cross-industry collaborations.

"Bidirectional charging technologies have been in their infancy for decades, with most automakers have been involved in at least one pilot project. Despite the advantages promised by V2G, we have yet to realize the benefits in a meaningful, mass market manner due to several major hurdles, not the least of which is the need for multiple industries to align on the relevant standards. Meanwhile, other technologies like V1G (timed charging) and V2H (Vehicle-to-Home) may substantially reduce grid demand peaks and improve consumers' utility bills, all while being much simpler and cheaper to implement than V2G. Government support will likely be required in most regions to ensure a coordinated and efficient development and roll-out of these technologies. In our new V2G report, we analyze the key players and critical aspects of the bidirectional charging ecosystem to help our clients determine where to focus their efforts." - Robert Fisher, Domain Principal – EV

Next Steps

As shown across this Insight, and by the report authors themselves, these reports individually provide key reference points for newly trending automotive technologies that help you stay informed as they evolve and proliferate. Together, they offer a deep pool of expert knowledge designed to future proof your technology and EV strategies.


Want to gain expert insights into the technologies discussed in this article? Then be sure to click below and secure your copy of our Health and Wellbeing in Automotive and our V2G: Bi-Directional EV Energy Management Technologies Research Reports today!


To receive live updates on when these and more reports roll out in the coming week, subscribe to our Newsletter below!


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