What lessons can Western automakers learn from Chinese OEMs?
Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...
top of page
5 days ago
In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Oct 3
Exploring Ford's Power Promise to drive EV adoption in the U.S.
In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...
Oct 3
How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?
For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...
Sep 26
SBD Automotive Q3 Highlights
With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...
Sep 5
How will Hyundai’s 2024 Investor Day announcements impact the EV landscape and the evolution of new e-mobility technologies?
EVs are now proliferating globally, with legacy OEMs and new startups rolling out innovative solutions and contributing to ever-evolving...
Aug 29
Where are the SDV startups?
As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...
Aug 28
SBD Explores: New EV Battery Technology
Automakers are carefully observing the development of new battery chemistries. Existing lithium-ion batteries are likely to dominate the...
Aug 22
Explore the future of automotive OS in our new multi-client study!
An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user
Aug 22
In-Car HMI UX Evaluation & Benchmarking: Lincoln Nautilus
In-Car HMI UX Evaluation & Benchmarking Report: 2024 Lincoln Nautilus.
Aug 15
Subscriptions and the SDV: Where is the value proposition?
Despite the ongoing narrative around feature and software-driven revenues being the yet-realized economic engine of automaker...
Jul 25
What impact will new EV charging and battery innovations have on EV uptake?
With many OEMs offering at least one all-electric option in their vehicle line-ups, and while adoption rates continue to increase...
Jul 18
How will the arrival of the SDV impact traditional development practices?
As the automotive industry continues to pursue the Software-Defined Vehicle, a growing number of OEMs are rolling out innovative...
Jul 3
In-Car HMI UX Evaluation & Benchmarking: Xiaomi SU7
In-Car HMI UX Evaluation & Benchmarking Report: Xiaomi SU7
Jun 27
SBD Automotive Q2 Highlights
As the second quarter of 2024 comes to a close, we can begin to reflect on how, across the global automotive industry, the first half of...
Jun 25
Exploring the impacts of SDV development – NIKKEI XTECH interviews Masahiro Otsuka
Across the industry, a growing number of automakers are equipping their latest vehicles with advanced software integrations. While this...
Jun 20
Where does your OEM rank on our new OTA Capability Rankings?
Since their popularization in 2012 with the launch of Tesla’s Model S, over-the-air (OTA) technologies have quickly gained widespread...
May 29
SBD Explores: Data Privacy, Regulation, and Driver Consent
Data from vehicles is used for positive outcomes. Data can help insurers understand the circumstances of an impact. It can be used by...
May 9
In-Car HMI UX Evaluation & Benchmarking: Mercedes Benz E-Class
As OEMs continue to increase the number of technologies equipped in their latest vehicles, the level of innovation they provide will only...
May 2
Automotive Packaging Research and Insights Made Simple for OEMs
Across a handful of our past Insight articles, and for some of our complimentary research reports, we have utilized VehiclePlannerPlus...
