Auto Shanghai 2025 is just around the corner, and SBD Automotive is excited to be on the ground once again! Five of our experts will be...

In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.

In the first quarter of 2025, the automotive industry experienced a broad range of new movements, emerging trends, and striking...

With the unveiling of the 2026 Mercedes-Benz CLA, conversations around AI, electrification, and the user experience are evolving across...

In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the...

If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due...

The automotive industry is undergoing a seismic shift. Where once the heart of a vehicle was its mechanical engine, today the...

An ongoing race across the global automotive industry is seeing a growing number of automakers compete to deliver the vehicle of the...

2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...

CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

Welcome back to the final edition of SBD Automotive’s daily correspondence from CES 2025. If you missed our first two dispatches, you can...

Greetings again from Las Vegas! Our team took to the expo halls today to canvas all things automotive and mobility at CES 2025 where...

Welcome to SBD Automotive’s first daily #CES wrap-up for 2025! In addition to today’s insight, we’ll be publishing again Tuesday and...

Following our article on the Acura ZDX HMI UX report, this Insight covers the latest edition of the series, the all new Avatr 12.

Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...

With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...

Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...