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What to expect at AutoTech: Detroit 2024

AutoTech: Detroit (previously TU-Automotive Detroit) returns to Motown in 2024, for 2 days of focused B2B content and networking that drives real conversations, real connections, and real impact. At AutoTech: Detroit, attendees can expect more than just superficial conversations and sales pitches. Experts on-site share insights and information that are crucial to the future development of your business. And, with a proven track record of bringing people together under one roof, AutoTech: Detroit attracts a diverse range of attendees, providing ample opportunity for forging partnerships and collaborations.


As the go-to B2B meeting place for all things automotive technology, AutoTech: Detroit offers a unique blend of size and intimacy, providing attendees with an immersive experience in all things AutoTech. From connectivity and SDV, to electrification and design, AutoTech: Detroit covers all the bases with a laser-like focus on the vehicle as a product. And, with Wards' status as an authoritative voice in the industry, the Wards 10 Best Interiors & UX Awards and the AutoTech Awards celebrate excellence, while attracting senior level executives and innovative companies from across the globe.


In addition to bringing a large team of analysts, business development specialists, and executives to the event, SBD Automotive will also be moderating select sessions over the two days. On Day 1, our Director of North America, Alex Oyler, will take part in a keynote presentation alongside Matt Harden of AT&T Business in a session titled ‘Shaping the AutoTech Landscape: Innovations and Allicances in a Dynamic Ecosystem’. Shortly after lunch on Day 2, Alex will also be moderating a panel discussion with guests from Einride, May Mobility, Stellantis & Green Hills Software titled 'Centralized Vehicle Computing: Unlocking the Future of Automotive Technology. If you're attending the show and would like to speak with Alex Oyler, or any other members of our team attending click below to request a meeting!



Supporting these sessions again this year are our dedicated Show Floor Tours, which will take place during the morning and afternoon on both days. Led by one of our expert analysts, the curated tour will guide up to 20 people around AutoTech: Detroit with stops at different exhibitor booths. At each stop, our expert will provide a detailed overview of how and where that exhibitor is impacting the industry and highlight their newest announcements, partnerships, and products coming to market. They will also provide their own analytical perspective on how and why the activity of each exhibitor will be important to the industry moving forward. Click below to secure your space on one of these exclusive showfloor tours.




If you have not already purchased a pass for AutoTech: Detroit, be sure to use our promo code SBD25 for a 25% discount to use at the checkout. If you are attending and wish to join our Show Floor Tours, please be sure to register as soon as possible to secure your space, as these tours are limited in size, and gain exclusive insights into the event’s key exhibitors. At our own booth, we will have a large team on site to help answer any questions you may have about SBD Automotive and the variety of services we provide. The team will also be providing industry insights and detailed demonstrations of Vehicle Planner Plus – our latest intelligence and planning tool!


We’re looking forward to seeing you at AutoTech: Detroit 2024!



Want to learn more about what to expect at AutoTech: Detroit?

Click below to view the full event agenda!



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