Is Google's takeover of the cockpit stalling?
Google’s launch of Android Automotive in 2018 was promptly followed by media predictions that car makers would be forced to give up on...
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- Sep 16, 2022
Is personalization the key to successful automotive experiences?
Automotive personalization is not a new idea The automotive industry has a long history of personalization. Over the years, consumers...
- Aug 31, 2022
Dark patterns in automotive UX
Connected cars provide an attractive revenue opportunity for service providers and advertisers, especially those that include in-car...
- Aug 26, 2022
Broadcast media in the personalized software-defined vehicle
In a world where cloud media streaming is second nature to nearly anyone who can afford to buy a new car, broadcast media continues to be...
- Jul 7, 2022
Auto industry at risk of losing customer trust
The US National Highway Traffic Safety Association (NHTSA) recently released data on crashes involving vehicles equipped with automated...
- Jul 1, 2022
AutoTech: Detroit - Conference Summary
SBD Automotive was onsite exhibiting at this year's AutoTech: Detroit event in early June. This was the first North American event the...
- Jun 30, 2022
Multi-source automotive software stacks
The automotive software solution landscape is undergoing a fundamental shift as the industry moves towards software-defined vehicles. The...
- Jun 29, 2022
Introducing the Automotive EPM
The automotive industry has made significant strides in the movement toward offering enhanced Experiences Per Mile (EPM) over the past...
- Jun 23, 2022
Multi-source automotive software stacks
Understanding the software solution landscape for the software-defined vehicle The automotive software supply chain is undergoing a...
- Jun 1, 2022
Apple announces deeper integration of CarPlay
At Apple’s WWDC event in June 2022 they announced a new version of CarPlay that promises much greater levels of functionality and...
- May 19, 2022
Innovations in mobility
SBD Automotive's Andrea Sroczynski is joined by Marco Lanzetta (Automotive and Industry Director, Oracle) and Kobi Eisenberg (Co-Founder...
- May 1, 2022
Open-source software hits the road
Software has become the new growth engine of the automotive industry, enabling car makers to offer consumers fresh and compelling digital...
- Apr 1, 2022
Have we reached peak AV Start-up?
A number of start-ups have recently closed, been absorbed into suppliers or acquired outright. Despite there still being a long way to go...
- Apr 1, 2022
Are OEMs at risk of collecting too much data?
Over 51 million vehicles will be shipped globally in 2022 with built-in connectivity, all of which share data regularly with car makers....
- Nov 16, 2021
Breaking down the barriers to automotive edge adoption
Major changes in the connectivity ecosystem will soon allow the automotive industry to generate and process sensor data from vehicles...
- Oct 13, 2021
UX testing in a post-pandemic world
As someone who carries out a large amount of in-car testing, the pandemic has had a significant effect on my work over the last year and...
- Oct 6, 2021
Making the software-defined vehicle a reality
In this webinar, Andrea Sroczynski, Managing Director at SBD Germany, will discuss the “Software-Defined Vehicle” (SDV) with leading...
- Oct 5, 2021
The hidden costs of software-defined vehicles
With an increasing number of OEMs around the world integrating more software in their vehicles and premium feature packages, the concept...
- Mar 30, 2021
CASE Studies: Ep 8 - User Experience
In this episode of our CASE technologies series, SBD Automotive's CEO Andrew Hart discusses the best automotive UX implementations of the...
- Mar 12, 2021
The union of Silicon Valley & the automotive industry
In about 4.5 billion years, our Milky Way galaxy will likely collide with the twice-as-large Andromeda galaxy, possibly creating a new...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
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