AutoTech: Detroit - Conference Summary



SBD Automotive was onsite exhibiting at this year's AutoTech: Detroit event in early June. This was the first North American event the team has exhibited at since the start of the pandemic. The event hosted a variety of innovative displays, custom demos and new technology from a wide range of companies within the automotive industry.


AutoTech: Detroit (formerly TU-Automotive), hosted at the Suburban Collection Showplace in Novi, MI, brings automotive technology experts together to explore the future of the industry by showcasing the latest technologies and vehicles – centered around the user experience and interiors. • Conference – keynote speakers, fireside chats, expert panels, and more discuss technology, software, and connectivity as an integral part of the vehicle interior and user experience from concept to design, manufacturing, and future use cases.


  • Exhibition – developers, suppliers, and new technology startups gather to present their latest products, platforms, services, and knowledge.

  • Awards – AutoTech hosts both the Informa Tech Automotive Awards and the Wards 10 Best Interiors and UX Awards.


In addition, sponsored events took place around the Showplace, including the COVESA AutoTech Networking Reception and the BlackBerry | QNX Telematics & Tonics social.