The software-defined car

With the global automotive industry rapidly modernizing their vehicle platforms, adjusting supply chains, and upskilling relevant software organizations or suppliers, the race is on to see who can capitalize on the latent demand within the mass-market digital consumer segment as car buyers increasingly prioritize connected features, rich infotainment, access to digital services, and software updates as part of their ownership experience.


By this time next year, there will be multiple mass-market brands available with rich digital cockpits, application ecosystem integration, software update capabilities, and electric powertrains. Then, the next challenge begins: maintaining the common platforms while iteratively developing and deploying new, valuable features and services to digital-savvy customers.