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How to enable a seamless customer experience through the Software-Defined Vehicle

Presented by SBD Automotive, WirelessCar & Giesecke+Devrient

Webinar: Watch now!

In this webinar, Andrea Sroczynski, Managing Director at SBD Automotive Germany, discusses the hot topic of “The Software-Defined Vehicle” (SDV) with leading automotive experts from WirelessCar, Giesecke+Devrient and NIO.

  1. SDV is a must in our industry, but the consumer does not care about the technology, they just want the right service when they need it.

  2. Across borders, there are highly fragmented environments that make it difficult to deliver a seamless customer experience for connected cars. What are the challenges faced by OEMs?

  3. In implementing the SDV, several OEMs are taking different approaches, from “buy all” to “build all”, while some are taking a combined approach.

Our expert panel:

Michael Heß Director Domain Automotive Giesecke+Devrient

Michael started his career in 1993 as a project manager and consultant in the IT sector. From 1997 to 2010, he worked for Siemens AG in various tasks and business areas, including telecommunications and automotive. During this time, his focus was on the development and implementation of new business areas.

In January 2011, he became the manager of the IT systems business unit at ESG Mobility GmbH and massively expanded the business volume with its automotive customers. The main focus was on the Connected Vehicle and the IT solutions that are required to support it.

In October 2018, Michael moved to Giesecke+Devrient Mobile Security GmbH. In his current role as Director Domain Automotive, he is responsible for overseeing products and solutions in the areas of Connected Car and Security. His customer base includes well-known vehicle manufacturers and suppliers worldwide.

Michael holds a degree in electrical engineering (FH) with a focus on information technology.


Theo-Han Jansen Vice President Strategy & Product Management WirelessCar

Theo has worked for 30 years in various positions within the automotive industry, having previously held positions with FCA (now Stellantis), Maserati and Ferrari. In recent years, his main focus has been the design, planning, and implementation of connected services and connected sustainable mobility solutions.


Sebastian Salera Senior Product Experience Manager for Infotainment NIO

Based in Berlin, Sebastian has been NIO’s Senior Product Experience Manager for Infotainment since April 2022. Before joining NIO, he worked at KIA Europe for three years and at Nissan Europe for ten years. During his time with both OEMs, Sebastian held several product management positions in fields including infotainment, connected vehicle services, autonomous driving and electrification. Sebastian is a Chemical Engineering graduate from the Universitat Politècnica de Catalunya in Barcelona, and a national of Spain and Argentina.


Andrea Sroczynski Managing Director SBD Automotive Germany

Andrea has more than twenty years’ experience in the connected vehicle industry, as well as a history working at Telecommunication companies within the M2M/IoT sector.

Prior to her role with SBD Automotive, Andrea was part of the Strategic Business Development team heading the segment strategy Automotive & Transportation for Telenor Connexion, one of the leading IoT Telecommunication providers, while also creating the market and partner strategy for their Germany (DACH) rollout.

Andrea’s previous experiences include positions as Director Technical Program Management for Telematics Programs in Europe, e.g. BMW ConnectedDrive, and as the leading engineer for Conditional Access and Security layer in telematics protocols at Vodafone.

Watch now!


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