Making the software-defined vehicle a reality



In this webinar, Andrea Sroczynski, Managing Director at SBD Germany, will discuss the “Software-Defined Vehicle” (SDV) with leading automotive experts:


  • Michael Wintergerst, Executive Vice President for the domain Vehicle & Cloud Platform at CARIAD

  • Marco Lanzetta, General Manager Cross Carline – Connected Cars, Future Trends & Innovation at KIA

  • Matthieu Lainné, Business Development Manager at WirelessCar

  • Alex Oyler, SDV Principal at SBD Automotive Japan


The panel will be covering the following questions, as well as taking questions from you.


  1. How are OEMs quantifying the changing preferences of consumers, and how is this affecting the approach to SDVs?

  2. What is the most important enabling technology for software-defined vehicles within the purview of role/experience?

  3. Software-Defined Vehicles demand that OEMs make substantive changes to their development process for both hardware and software. What are some of the things that OEMs can do to ease this transition?

  4. Traditional organization structures are not well-suited to the dynamic competitive environment of software-defined vehicles. What are some of the short-term and longer-term initiatives that OEMs should consider in order to adapt their organizations to the needs of SDVs?