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Oct 13, 2021
UX testing in a post-pandemic world
As someone who carries out a large amount of in-car testing, the pandemic has had a significant effect on my work over the last year and...
Oct 6, 2021
Making the software-defined vehicle a reality
In this webinar, Andrea Sroczynski, Managing Director at SBD Germany, will discuss the “Software-Defined Vehicle” (SDV) with leading...
Oct 5, 2021
The hidden costs of software-defined vehicles
With an increasing number of OEMs around the world integrating more software in their vehicles and premium feature packages, the concept...
Mar 30, 2021
CASE Studies: Ep 8 - User Experience
In this episode of our CASE technologies series, SBD Automotive's CEO Andrew Hart discusses the best automotive UX implementations of the...
Mar 12, 2021
The union of Silicon Valley & the automotive industry
In about 4.5 billion years, our Milky Way galaxy will likely collide with the twice-as-large Andromeda galaxy, possibly creating a new...
Jan 20, 2021
CASE Studies: Ep 7 - Welcome to an unusual CES
In this special CES 2021 episode of CASE Studies, Andrew Hart talks to some of our US team about the Connected, Autonomous, Shared...
Dec 8, 2020
Can OEM branding survive the onslaught of the Virtual Personal Assistants?
“Why do I have to remember all of my car's voice commands? Can’t I just ask Siri/Google/Alexa/Cortana?” When SBD first began actively...
Dec 2, 2020
The race to vehicle digitization risks consumer loyalty
Digitization is an important, but distracting step on the road to vehicle personalization. Simply digitizing the purchase journey and...
Sep 3, 2020
The software-defined car
With the global automotive industry rapidly modernizing their vehicle platforms, adjusting supply chains, and upskilling relevant...
Aug 27, 2020
Preparing for regulated automotive over-the-air updates
A Guide to WP.29 OTA and ISO/AWI 24089 The proliferation of over the air software update capabilities for automotive OEMs has created...
Jul 7, 2020
CASE Studies: Ep 6 - The road to 2030
In episode 6 of CASE Studies, host Andrew Hart is joined again by Lee Colman, Dr Alain Dunoyer, Mo Al-Bodour & Robert Fisher, as well as...
Jun 9, 2020
CASE Studies: Ep2 - Connectivity
This week, Andrew Hart is joined by Lee Colman and Jack Palmer to discuss Connectivity - including Google and OS decisions, data...
Jun 2, 2020
CASE Studies: Ep1 - CASE in 2020
In episode 1 of CASE Studies, host Andrew Hart is joined by Lee Colman and Dr Alain Dunoyer to discuss the current state of CASE...
May 5, 2020
The 6 keys to successful data monetization strategies for OEMS
Data monetization presents a huge opportunity to the automotive industry, and many OEMs are sitting on potential data goldmines. But, the...
Dec 12, 2019
Creating data utilization strategies for the connected car
Join HERE Technologies, Otonomo, wejo and SBD Automotive to: Discover why data privacy is so important in the context of data utilization...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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