The race to vehicle digitization risks consumer loyalty

Digitization is an important, but distracting step on the road to vehicle personalization. Simply digitizing the purchase journey and in-car experience is not enough to gain consumer loyalty, they want truly unique capabilities. Join SBD Automotive’s consumer insights experts when they unveil the findings from our groundbreaking USA consumer survey and dealer interviews for the very first time. All registered attendees will receive a complimentary summary of the study.