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CES 2023 - Day 0

We’re excited to finally be back again in Las Vegas, NV for CES 2023!


This year's Consumer Electronic Show (CES) is gearing up to be even more exciting than in years past, and we wanted to provide a quick recap of the key themes outlined, and announcements made, before the event begins! We here at SBD Automotive are aiming to be your one-stop-shop to stay on top of everything happening at CES. Whether you plan to attend the show or not, SBD can help make sure you stay up to speed.


We'll have a full team of industry experts attending the show and will be providing daily content -including pictures, videos and articles detailing its biggest announcements. If you are attending the show, be sure to download your complimentary copy of our recommended Automotive Tour Map below.


Now, let’s look at a some of the themes and announcements we’ve seen so far and highlight a few that we think stand out.


EVs, EVs & more EVs As we get underway with CES 2023, EVs are already playing a major role in early announcements. Stellantis revealed concept photos for its new RAM 1500 Revolution BEV and plans to unveil more info on January 5th. Other OEMs that are expected to announce new EVs include VW with the ID.7, Honda and the Prologue, as well as BMW. There are still many details waiting to be revealed on most models but we’re seeing that new battery technologies and longer range figures are a key priority for OEMs, as well as a continued diversification of segments.

Honda Prologue
2024 Honda Prologue

Immersive In-Car Experiences Immersive experiences inside the vehicle are again proving to be a hot topic this year, with large end-to-end in-car displays proliferating across suppliers and OEMs. Stellantis plans to showcase its vision of an immersive in-car experience through the Chrysler Synthesis demonstrator, while Continental and LG Display both revealed new, large, screens for the car. In-vehicle gaming is also gaining traction, with NVIDIA announcing partnerships to integrate its cloud gaming service into Hyundai, Polestar and BYD vehicles.


Enabling Software-Defined Vehicles It’s not surprising to see SW-Defined Vehicles (SDVs) as a hot topic this year, given how aggressively OEMs are shifting towards software. BlackBerry plans to showcase BlackBerry IVY in their booth, including many of the platform's SDV capabilities. The company is planning live demonstrations showcasing in-vehicle edge-based machine learning, predictive maintenance, and in-vehicle secure payments along with Alexa voice integration. AWS is another key player within the SDV world, and will offer demos of both AWS IoT for Automotive and AWS IoT Fleetwise at its booth this year. We’ve also seen certain suppliers, including Continental, continue to push forward with the consolidation of in-car ECUs and chipsets. We can't wait for the show to open up tomorrow and really get a chance to check out everything this year's CES has to offer!



If you are attending the show, be sure to contact us and get your copy of our recommended Automotive Tour Map. It highlights more than 40 companies in the automotive industry we expect to have some of the biggest announcements and most exciting demos.





Stay tuned with us throughout the week for our daily CES updates and subscribe below to receive a complimentary CES 2023 Flash Report. Published shortly after the event ends, giving you a look at some of the CES Automotive highlights and a preview of what to expect in our full 150-plus page CES 2023 Event Report.


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