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SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.


SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success
Today we thank all SBD Automotive customers, team members, alumni and partners for your incredible support and ask you to please take a...
Sep 30, 2022


OEMs risk falling behind stringent ICE bans
Originally published on the SBD PORTAL in September 2022 As the world transitions toward an electrified and decarbonized future, regions...
Sep 9, 2022


Broadcast media in the personalized software-defined vehicle
In a world where cloud media streaming is second nature to nearly anyone who can afford to buy a new car, broadcast media continues to be...
Aug 26, 2022


Auto industry at risk of losing customer trust
The US National Highway Traffic Safety Association (NHTSA) recently released data on crashes involving vehicles equipped with automated...
Jul 7, 2022


Is the US effectively deploying EV infrastructure?
Over 10 million EVs will be shipped in the US over the next 5 years, which require both private and public charging infrastructure to...
Jul 5, 2022


Multi-source automotive software stacks
Understanding the software solution landscape for the software-defined vehicle The automotive software supply chain is undergoing a...
Jun 23, 2022


polisMOBILITY 2022 Conference Summary
Automotive events have slowly been making a comeback following a multi-year hiatus due to the pandemic. Last month, SBD Automotive...
Jun 20, 2022


Latest BLE vulnerability might be a deal-breaker
UK based NCC Group says it found security flaws in Bluetooth Low Energy (BLE). The vulnerability involves using a link layer relay attack...
Jun 7, 2022


Apple announces deeper integration of CarPlay
At Apple’s WWDC event in June 2022 they announced a new version of CarPlay that promises much greater levels of functionality and...
Jun 1, 2022


Innovations in mobility
SBD Automotive's Andrea Sroczynski is joined by Marco Lanzetta (Automotive and Industry Director, Oracle) and Kobi Eisenberg (Co-Founder...
May 19, 2022


Open-source software hits the road
Software has become the new growth engine of the automotive industry, enabling car makers to offer consumers fresh and compelling digital...
May 1, 2022


New players jump on the localization bandwagon
Albert Einstein once said that you can't use an old map to explore a new world. Maps and localization are becoming an increasingly...
May 1, 2022


Have we reached peak AV Start-up?
A number of start-ups have recently closed, been absorbed into suppliers or acquired outright. Despite there still being a long way to go...
Apr 1, 2022


Are OEMs at risk of collecting too much data?
Over 51 million vehicles will be shipped globally in 2022 with built-in connectivity, all of which share data regularly with car makers....
Apr 1, 2022


Applying real world pen test lessons to UN R155 cyber security compliance
SBD Automotive’s Jithesh Joshy, Jeffrey Hannah and David McClure reveal how true automotive cyber security success comes from marrying...
Nov 3, 2021


Making the software-defined vehicle a reality
In this webinar, Andrea Sroczynski, Managing Director at SBD Germany, will discuss the “Software-Defined Vehicle” (SDV) with leading...
Oct 6, 2021


The hidden costs of software-defined vehicles
With an increasing number of OEMs around the world integrating more software in their vehicles and premium feature packages, the concept...
Oct 5, 2021
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