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SBD Automotive to Exhibit at Automotive Engineering Exposition 2023



SBD Automotive will be exhibiting at the Automotive Engineering Exposition 2023, which will be held at Pacifico Yokohama from May 24th (Wednesday) to 26th (Friday). We will exhibit at YOKOHAMA . We will set up a booth in the "UK Pavilion" where we will carefully select and introduce major topics from our latest research reports . We will hold a technology tour to explain the technology exhibition centering on the booths of major local OEMs and suppliers .


Exhibition name: Automotive Engineering Exposition 2023 Yokohama (https://aee.expo-info.jsae.or.jp/ja/yokohama/)

Date: May 24th (Wednesday) to 26th (Friday), 2023 10:00-18:00 (until 17:00 on the last day)

Venue: Pacifico Yokohama




Exhibit contents

1. Seminar (applications are on a first-come, first-served basis, number of participants is limited, reservation is required, participation fee is free )


May 24th

11:00-12:30 Commentary on actual EV test (*)

[ALL BOOKED] 17:00-18:00 Software Defined Vehicles : Organizations, Ecosystems and Sourcing Strategies


May 25th

13:00-14:30 In- vehicle system UX evaluation method and case study

[ALL BOOKED] 17:00-18:00 Software Defined Vehicle : EE Architecture


May 26th

[ALL BOOKED] 11:00-12:00 Software Defined Vehicles : Software Architecture

13:00-14:30 Commentary on EV actual vehicle test


*Please note that the above dates and times are subject to change due to various circumstances.



2. Technology tour (applications are on a first-come-first-served basis, limited number of people, complete reservation system , free of charge)

OEM and supplier booths, analysts will explain the impact and maturity of major CASE technology exhibitions. *The official contents will be decided after the exhibition contents of each exhibiting company are announced.


1. [ALL BOOKED] May 24th 15:00-16:00

2. May 25th 11:00-12:00

3. May 25th 15:00-16:00

4. [ALL BOOKED] May 26th 15:00-16:00


*Please note that the above dates and times are subject to change due to various circumstances.



3. Survey report summarizing the latest trends in the CASE+S (Connected, Autonomous, Shared, Electric, Secure) field

  • Guide to the latest trends in providing functions through OTA and software updates

  • Digital Cockpit & Infotainment Guide

  • EV Latest Trend Guide

  • EV charging and infrastructure guide

  • Chinese OEMs

  • Level 4 automated driving future predictions

In addition, the latest research report on software-defined vehicles (planned)


About SBD Automotive

Since its founding in the UK in 1997, SBD Automotive has provided research and consulting support in major automotive markets including Europe, Japan, North America and China. We specialize in CASE + S (Connected, Autonomous, Shared, Electric + Secure) and conduct research on global technology and market trends. We provide various research reports and consulting services for the entire value chain of the automobile industry, including automobile manufacturers, suppliers, the insurance industry, the telecommunications industry, government/public institutions, and research institutes . We are very honored to be able to introduce our expertise in CASE and automotive security through our second exhibition at the UK Pavilion following last year. At the UK Pavilion, we will introduce selected key topics from our latest research reports, as well as mini-seminars and technology tours by our CASES experts.



For applications and inquiries, please contact SBD Automotive Japan (Postbox@sbdautomotive.com)


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