Bringing clarity and direction to automotive technology

Through independent research, evaluation and strategic consulting support, SBD Automotive helps vehicle manufacturers and their partners create autonomous, more secure and better connected cars.

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Our areas of expertise

Connected Car
Connected Car
Infotainment | Navigation | Remote services
Telematics | Smartphone apps
Autonomous Car
Autonomous Car
ADAS | Robotaxis | New autonomy ecosystems
Sensors | Driver monitoring
Secure Car
Secure Car
Cybersecurity | Penetration testing
Anti-theft | Risk assessments | Counter-measures
Electric Vehicles
Electric Vehicles
Charging networks | Batteries
Infrastructure | Plug-in alternatives | Legislation
Shared Mobility
Shared Mobility
Carsharing | Gig services | Ride hailing
Peer-to-peer services | Micro-mobility
Car IT
Car IT
Data Analytics | Vehicle-to-cloud API
IVI platforms | B2B data sharing | SaaS & PaaS

How we help our clients innovate

Research
Research

Hear beyond the noise. Our independent research brings clarity to complex, global markets, helping you focus on the facts and make the right decisions. Specializing in expert analysis, technology tracking, market forecasts, consumer surveys, legislation guides and more.

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Evaluation/UX
Evaluation/UX

Through testing and in-depth analysis of your solutions, and an expert validation of key decisions, we ensure you have the right focus to achieve your objectives. Specializing in usability testing, HMI benchmarking, cybersecurity evaluation, performance monitoring and more.

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Consulting
Consulting

We provide technical and strategic support to businesses across the automotive industry, giving our team unrivaled collective experience and a unique perspective. Specializing in partner selection, business modeling, competitor analysis and more.

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Some of our clients

Orange
PSA
Subaru
Valeo
Mitsubishi
Hyundai
Audi
HERE
JLR
FCA
Toyota
VW
Ford
Nissan
Mazda
GM
Denso
Harman