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Alex Oyler is Director of SBD Automotive, North America.

Alex guides SBD Automotive's presence in North America across the CASE ecosystem. He previously managed and continues to contribute to Software-Defined Vehicle research, establishing the company as an industry thought leader in the broader technology ecosystem powering the next generation of transportation. Alex began his career as a solutions architect at a major mobile network operator. Alex currently resides in Ann Arbor Michigan, following a successful two-year assignment serving local SBD clients in Nagoya, Japan.

Alex Oyler

Director, North America
SBD Automotive

Garren Carr is now in his fourth year at SBD Automotive.  Based out of Ann Arbor, Garren supports clients directly, acting as first point-of-contact for report and consulting services in the North America market. 

Garren Carr 

Business Development Specialist
SBD Automotive

Since joining SBD Automotive in 2021, Nori helps OEMs, suppliers and start-ups source actionable research and consulting support from SBD Automotive’s office in Ann Arbor, Michigan.

Nori Tauhidi

Business Development Specialist
SBD Automotive

Book a meeting with SBD Automotive

How can we help? Book a quick meeting with SBD Automotive North America and we can discuss what you're looking for, the next steps, and how we can start solving problems together!

SBD Automotive

North America

SBD Automotive North America

1919 S Industrial Hwy.

Ann Arbor, MI 48104
United States of America

Get in touch

+1 (734) 619 7969

We're hiring

SBD Automotive is expanding. We have multiple positions we are actively recruiting for right now, so take a look at our careers page today. 

Looking forward to hearing from you!


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A catalog of off-the-shelf automotive research reports


Custom consulting services for the automotive industry


The tools to help you make the right decisions at the right time

Since 2014, when it was founded by Andrew Hart and Jeffrey Hannah, our US Office has operated as a hub for the North American automotive industry. 


Based in Ann Arbor and just a few miles from the automotive capital of Detroit, SBD Automotive offers research, strategy, technical and testing support to the US market and beyond.

SBD Automotive

N. America Office - Ann Arbor, Michigan USA

North America - Latest Insights

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