Alex Oyler is Director of SBD Automotive, North America.

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Alex guides SBD Automotive's presence in North America across the CASE ecosystem. He previously managed and continues to contribute to Software-Defined Vehicle research, establishing the company as an industry thought leader in the broader technology ecosystem powering the next generation of transportation. Alex began his career as a solutions architect at a major mobile network operator. Alex currently resides in Ann Arbor Michigan, following a successful two-year assignment serving local SBD clients in Nagoya, Japan.