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Stay up-to date with SBD Automotive China by following us on WeChat. We will be posting our latest Insights, announcing events we will be attending, and highlighting some of our latest research.

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Victor Zhang is Director of SBD Automotive, China.

Based in Shanghai, Victor guides SBD Automotive’s presence in China, overseeing growth into the CASE ecosystem including connectivity and autonomous driving. 

Victor has over 10 years of experience within the automotive industry, and his role for the past 5 years has focused on growing business through increased services that clients value, allowing him to provide recommendations on partnerships, competitiveness, technical solutions, and business models from a broader perspective.

Victor Zhang

Director, China
SBD Automotive


After 10 years’ of studying the China market, SBD Automotive established it’s first office in the city of Shanghai, acting as a local information and support hub for both Chinese clients, and clients outside China preparing for successful entry and sustainable ambition.

The Shanghai office brings clients a balance of tech expertise, market intelligence and creative thinking with global mind-sets,  supporting clients from business strategy, product planning, to consumer insights and service operation.


Hangzhou office was founded in 2020 to support increasing demands from a variety clients ranging from car manufactures, suppliers and start-ups, offering an additional base for one of the largest CASE consulting teams in China.

The Hangzhou office supports the Shanghai office in product evaluation, benchmarking & testing support on innovative cockpit and UX features, along with diversified market intelligence and expert insight on autonomous driving and EV domains.

Book a meeting with SBD Automotive

How can we help? Book a quick meeting with SBD Automotive's China offices and we can discuss what you're looking for, the next steps, and how we can start solving problems together.

SBD Automotive


SBD Automotive (Shanghai) Consulting Ltd
Shinmay Union Square,
No.999, South Pudong Road,
Pudong, Shanghai.

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SBD Automotive's China offices are able to support the Chinese fast-paced automotive industry, as well as helping global clients to understand the Chinese market.

SBD Automotive established an office in Shanghai in 2017. An additional office in Hangzhou was then opened 3 years later.

With a dedicated team of local analysts and researchers, all with global experience, SBD Automotive China is able to offer our global services locally, giving clients more relevant market research and timely local support. 

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China - Latest Insights

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