Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur

The SBD Automotive Events Team has returned from IAA Mobility 2025. Held every two years at the Munich Exhibition Center and across several city venues, IAA Mobility gathers vehicle manufacturers, component suppliers, technology and software companies, and a wide range of mobility service providers. The event was split between a business focused exhibition area and a consumer oriented Open Space. At IAA Mobility 2025, BMW unveiled the iX3, the first vehicle built on the BMW N

This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...

As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players,...