Approximately 1.2 million people die in road traffic accidents around the world each year, putting increasing pressure on vehicle manufacturers to play their part in making driving safer.
While the move to active safety has been successful, ADAS is typically only effective when a collision is less than two seconds away. Aware of this limitation, the company came to SBD to identify whether existing technologies could be used to encourage human drivers to adopt safer driving behavior.
Key questions included:
- What does ‘safer driving’ actually mean?
- Is there a viable method for measuring driver behavior?
- How would feedback be communicated to drivers?
- Would ‘safer driving’ significantly reduce the risk of accidents?