Over 6,000 auto tech and mobility start-ups have launched in the past decade. The next mobility unicorn is out there somewhere, but finding it is made harder by an excess of hype and a lack of clear success metrics. At SBD Automotive we help investors cut through hype and clearly pinpoint the strengths and potential weaknesses among target investments. We do this by balancing vision with pragmatism.
 

Our experts are not generalists - we recruit them from leading auto and mobility companies where they gained valuable hands-on experience developing and evaluating cutting-edge solutions. VC’s and institutional investors throughout the year turn to SBD Automotive for timely due diligence projects which are data-driven, highly technical, independent and actionable.

SBD Automotive

Investors

Consulting support

Scouting

For investors that don't yet have experience within the mobility sector, or who are looking to expand into new segments or regions, identifying and categorizing target companies can be challenging. What's the difference between the dozens of Lidar start-ups that have emerged? Which automotive cybersecurity start-ups are likely to be acquired up in the coming years?
 

SBD Automotive tracks over 150 auto tech innovation trends annually as part of our research, analyzing their maturity and impact on the future of mobility. As part of our research we track thousands of mobility companies, enabling us to quickly identify groups of start-ups that align with an investor's strategic priorities or investment profiles.

Strategic Trend Workshops

1

Start-Up Filtering

3

Preliminary Interviews

2

Market Feedback

4

Technical Due Diligence

Investing in the mobility space is getting harder, despite (or perhaps because of) the proliferation of potential start-ups and the growing initiatives from tech disruptors and C>E. companies worldwide. Because of this, we have built up a thorough and data-driven approach and methodology to managing technical due diligence projects.
 

At SBD Automotive, we have an existing library of hundreds of pre-defined criteria ready to apply to any mobility start-up. Our experts adopt an ʻAsk, Observe, Testʼ approach to all due diligence projects, helping to provide a holistic assessment of any start-up’s capabilities. We undertake hundreds of mobility projects each year, which means we have expansive visibility to truly judge what best-in-class really looks like.

Capability Assessments

1

KPI Analysis

3

Supplier Analysis

2

IP Analysis

4

Commercial Due Diligence

Every pitch deck you receive from a mobility-related start-up is likely to begin with the same message: “According to <Insert favorite management consultant>, this is a $X trillion sector that is ripe for disruption” showing a hockey-stick like growth curve.
 

SBD Automotive's in-depth knowledge of OEM activities and capabilities gives us a unique capability to develop granular and grounded forecasts, as well as validate commercial willingness-to-pay and underlying business model assumptions. Whether you're assessing the TAM of L4 AV software or pricing of connected car data marketplaces, SBD's team of engineers and forecasts is there to help.

Market Landscape

1

Competitor Positioning

3

Business Modelling

2

BOM Analysis

4

Scale-up Advisory

A winning investment requires more than just cash - top investors and start-ups know that bringing in the right domain expertise and networks into the boardroom is a critical factor to success.
 

 SBD Automotive's team of experts helps recently-funded companies segment and target the right niche to pursue within the broader mobility market, building out detailed and actionable profiles of both potential clients and competitors. Our service extends all the way to supporting RFI/RFP responses on behalf of new suppliers, developing the right pitch, and helping to deliver compelling documents and strategies that set you up to stand out and win.

Eco-system Mapping

1

Client Profiling

3

Competitor Profiling

2

Go-to-market Strategy

4

Next steps

The next step is to discuss the personalized support we offer. Book a meeting to connect with a specialist in your region and we can start solving problems together.