As vehicles become more technologically complex and software-defined, the supplier eco-system is growing rapidly. Established suppliers are rushing to adapt their offerings in order to remain relevant to OEM clients, while new types of partners like tech giants are looking for ways to carve out a piece of the mobility pie.
 

SBD Automotive helps Tier 1, Tier 2 and emerging suppliers find and secure their niche in this dynamic new automotive eco-system. This includes identifying and sizing new markets, illuminating the needs of automotive OEMs, as well as landing on the right message to clarify offerings and win more business.

SBD Automotive

Suppliers

Consulting support

Forecasting

Every strong strategy starts with an outward-looking evaluation of where the market is heading. For suppliers aiming to win business from car makers, that means going beyond high-level industry trends and instead digging deeper into sub-features and OEM-specific forecasts.
 

SBD Automotive's in-depth knowledge of OEM activities and capabilities gives us a unique capability to develop granular and grounded forecasts. SBD’s forecast models start with a model-by-model picture of today, and builds realistic curves based on realistic assumptions and scenario analysis. Whether you're looking to forecast the growth of in-car Ethernet, L4 autonomous vehicles, smart antennas for 5G or different flavors of Lidar, SBD's team of engineers and forecast experts are there to help.

TAM/SAM/SOM Forecasts

1

Market Share Forecast

3

Client Growth Forecast

2

Revenue Forecast

4

Strategic Positioning

Once your team has a clear understanding of where the market is heading, the next question is: What part of the mobility eco-system should we target and how do we differentiate and capture market share?
 

SBD Automotive's team of experts helps clients segment and target the right niche within the mobility sector, building out detailed and actionable profiles of both potential clients and competitors. Our supplier service extends all the way to supporting RFI/RFP responses on behalf of commercial teams within suppliers, to helping deliver compelling strategic plans and roadmaps that set you up to win.

Eco-system Mapping

1

Client Profiling

3

Competitor Profiling

2

RFP Support

4

Marketing

Standing out is becoming tougher in an increasingly crowded mobility eco-system. It isn't always companies with the strongest offerings that win the most business - it's often those with the clearest and loudest messages which ultimately break through.
 

We help you connect the dots between your product strategy and your marketing initiatives to ensure you have powerful and clear narratives that resonate across all your channels. SBD Automotive also collaborates with select partners on timely and important thought leadership topics throughout the year.

Webinars & White Papers

1

Client Days

3

PR Expert Quotes

2

360 Degree Message Testing

4

Testing

SBD Automotive’s evaluation, benchmarking & testing services typically bridge the work of engineers who are focused on planning and implementing systems, and end users who live with the system day-in, day-out. By testing concepts, prototypes, and competitor solutions, our product evaluation team is able to help you validate performance and deliver confidence to your clients.
 

Typically, SBD Automotive’s product testing teams will initially be brought in to support vehicle and system integration testing. Later in the project, our product testing specialists will assist in expert testing of the system. For example, leveraging SBD’s UX team to evaluate and help improve final usability before its launch, or using our cybersecurity team to identify potential vehicle or system vulnerabilities.

Cyber Testing

1

User Experience Testing

3

Performance Testing

2

Compliance Testing

4

Next steps

The next step is to discuss the personalized support we offer. Book a meeting to connect with a specialist in your region and we can start solving problems together.