OEMs are in a race to transform how they plan, develop and commercialize vehicles. Transformation brings exciting new opportunities, along with challenging questions that internal teams cannot always answer in isolation.

 

SBD Automotive provides consulting services to OEMs that together sell over 80% of all vehicles globally - they come to us because we thrive on tackling difficult questions and delivering actionable answers.

SBD Automotive

Automotive OEMs

Consulting support

Exploring

Strategic planning and product planning are changing within the automotive industry. OEMs need consulting partners that can adapt to their own rapidly-changing circumstances and help them confidently make data-driven decisions.

SBD Automotive has delivered over 1000 projects to more than 50 OEMs in the last 5 years focused on exploring the market opportunities for CASES, offering our valuable hands-on experience developing cutting-edge solutions. The insights we deliver are data-driven, independent and actionable.

Consumer Research

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Competitor Research

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Eco-system Research

2

Technology Research

4

Planning

SBD Automotive’s product planning services help you make the right decisions early - to ensure you are choosing the best features and functions to support your business objectives. Here, our product planning teams can help you identify the right customers and understand what they are willing to pay for your potential CASES products, features, experiences, and services.
 

Building on a solid commercial foundation, our product planning teams are ready to help you identify the relevant competitor trends while avoiding industry noise, helping you to focus on the correct emerging technologies and pricing and fitment models for your product in a constantly shifting marketplace.

Feature Prioritization

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Platform Strategy

3

Pricing Strategy

2

RFx Support

4

Developing

What technology do we need? Which suppliers do we use? What level of performance should we be targeting? Through defining the business and technical requirements to create new products, and aligning them with regional legislation, SBD Automotive’s product development teams will support you in bringing your product to market.
 

Here, we can help you move from vision to the tangible, granular details, where you can specifically target performance levels, with the correct suppliers and specifications. Our prototype testing team can then be brought in to ensure that the output is still matching the original goals, while remaining agile enough to move with market changes.

Solution Architecture

1

Requirements Definition

3

KPI Definition

2

Product Regionalization

4

Testing

SBD Automotive’s evaluation, benchmarking & testing services join up the dots between the engineers that work on planning and implementing systems, as well as the end users who live with the system day-in, day-out. By testing concepts, prototypes, and competitor solutions, our product evaluation team is able to help you validate performance and avoid costly mistakes.
 

Typically, SBD Automotive’s our product testing teams will initially be brought in to support vehicle and system integration testing. Later in the project, our product testing specialists will assist in expert testing of the system. For example, leveraging SBD’s UX team to evaluate and help improve final usability before its launch, or using our cybersecurity team to identify potential vehicle or system vulnerabilities.

Cybersecurity Testing

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User Experience Testing

3

Insurance Testing

2

Compliance Testing

4

Next steps

The next step is to discuss the personalized support we offer. Book a meeting to connect with a specialist in your region and we can start solving problems together.