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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.


SBD Explores: Laying the foundations for an efficient Over-the-Air update strategy
Over-the-Air updates (referred to as OTAs) are a way of installing new software on a vehicle remotely. OTA updates can be used to both...
Feb 6, 2024


The AI Future of Automotive: Consumers and the Conversational Car
The right use cases for the right customer type can make or break the adoption curve for AI. Staying close to customer adoption trends...
Jan 29, 2024


Automotive technology trends at CES 2024
Navigate the chaos of CES with SBD Automotive's event insights, trends tour, and post-event reports, giving you a head-start on the event...
Jan 4, 2024


SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success
Today we thank all SBD Automotive customers, team members, alumni and partners for your incredible support and ask you to please take a moment to celebrate with us. This week, SBD Automotive celebrates its 25th Anniversary around the world, now recognized as the mobility industry’s foremost partner for specialized automotive technology consulting, industry research, and data services. SBD Automotive was born as a collaboration by David Bell, Gareth Jones, and David McClure i
Sep 30, 2022
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