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SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
Ten years at SBD Automotive
Today, Jo Jones, SBD Automotive's Chief HR Officer is interviewing Connie Gu, who is currently providing maternity cover for a Senior...
Feb 2, 2022
Why driver monitoring will be critical to next-generation autonomous vehicles
There is a childhood game with very simple rules. Throw something to someone who is clearly daydreaming, shout “think fast” …see if they...
Jan 27, 2022
Betting on batteries
In the last year or so, as the world has been struggling to emerge from the pandemic, we have begun to see sharp increases in both...
Jan 12, 2022
Will range accuracy be the cure for range anxiety?
For more than a decade, automakers have struggled to develop vehicle interfaces that are as simple and rewarding to use as a smartphone....
Nov 3, 2021
Identifying and resolving the barriers to EV adoption
Over the last few years, the EV market has made impressive gains and doesn’t show any signs of slowing down. As EVs become cheaper to...
Oct 6, 2021
Will Plug & Charge improve the EV experience?
If you’re an earlier adopter of electric vehicles, you probably can’t even imagine driving up to a random station to simply complete...
Jul 15, 2021
Meeting the Director of SBD China
Victor Zhang was recently named Director of SBD Automotive’s new China office. We managed to sit down with him (wake up incredibly early...
Jul 8, 2021
The union of Silicon Valley & the automotive industry
In about 4.5 billion years, our Milky Way galaxy will likely collide with the twice-as-large Andromeda galaxy, possibly creating a new...
Mar 12, 2021
Investing in mobility start-ups
Smart Mobility today – what’s changed and what hasn’t A casual observer might think that COVID-19, which has brought much of the world to...
Mar 9, 2021
Can OEM branding survive the onslaught of the Virtual Personal Assistants?
“Why do I have to remember all of my car's voice commands? Can’t I just ask Siri/Google/Alexa/Cortana?” When SBD first began actively...
Dec 8, 2020
Let’s improve vehicle safety with ADAS today, rather than waiting for AVs tomorrow
It is often claimed that autonomous vehicles (AVs) hold the answer to improving vehicle safety. To support this belief, the commonly...
Oct 28, 2020
First approval requirements for SAE L3 systems
A guide to WP.29 Automated Lane Keeping System (ALKS) This new UN regulation opens the way to SAE L3 systems of automation, where the...
Sep 15, 2020
The 6 keys to successful data monetization strategies for OEMS
Data monetization presents a huge opportunity to the automotive industry, and many OEMs are sitting on potential data goldmines. But, the...
May 5, 2020
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