Jumpstart your 2026 research planning today
- SBD Automotive
- Sep 25
- 2 min read
Updated: Sep 29
The automotive industry is in the midst of a once-in-a-generation transformation. Technology, trade, tariff and incentive uncertainties have put consumer appetite, portfolio planning and changes to competitive landscapes into overdrive
SBD Automotive’s 2026 Report Catalog responds directly to this need. With nearly three decades of independent expertise, SBD provides one of the industry’s most comprehensive and insight-driven research libraries.
“A big industry problem statement currently is the lack of wider visibility on what the headwinds within the industry are. Our 2026 catalog is anchored in a thorough broad view of the ecosystem and the value chain indicators on the main domain trends are”
– Simon Halford, Sr. Manager, Product - SBD Automotive
Expanded and Enriched Insights
The 2026 edition includes more than 45 leading titles - including 9 new publications - extending coverage across global markets, consumer insights and key technologies. Key enhancements include:
A quarterly technology & Innovation Tracker with dedicated analysis of Chinese OEMs and technology players
Enhanced Industry Event Reports for Software-Defined Vehicles (SDV) and Digital Connected Services, delivering timely context from major industry gatherings
Improved accessibility and comparison views across 16 Guides, supported by simplified dashboards and new consumer insights data
Comprehensive Domain Coverage
Organised across eight domains — from Software-Defined Vehicles and Digital Connected Services to Electrification, ADAS & Autonomy, Security, and User Experience — the catalog delivers breadth and depth of perspective. Each domain is supported by guides, forecasts, trackers, deep dives, and evaluations, designed to serve both strategic foresight and operational clarity.
"Our Innovation & Strategy domain covers broader industry trends that have both immediate impact and longer term strategic implications. For 2026, we are foraying into assessing Business Strategies of disruptive OEMs that will help act as a signal for new emerging technologies. Understanding a business strategy can also give an insight into which technologies are being prioritized and whether this aligns with media releases, concepts and product announcements.” – Mike Levet, Manager, Innovation & Strategy - SBD Automotive
Playbooks: A Personalized & Contextual Report To Help Understand the Competitive Domain Landscape
Improved for 2026, Playbooks offer an additional layer of value by contextualizing market data with tailored analysis. Exclusive to Domain Pass and Full Catalog customers, Playbooks provide:
For OEMs: a clear, objective lens on market positioning, highlighting strengths and exposing performance gaps.
For Suppliers: critical visibility into OEM strategies, enabling alignment and stronger commercial planning.
Playbooks are designed to bridge the gap between research and decision-making, turning intelligence into actionable direction.
In an era defined by complexity and rapid change, SBD Automotive’s 2026 Report Catalog provides the insight and confidence industry leaders need to navigate uncertainty and capture opportunity.
Jumpstart your 2026 by downloading the Report Catalog today
