Navigating the Future: SBD Automotive’s 2026 Report Catalog
- SBD Automotive
- Feb 4
- 2 min read
Updated: Feb 26
The automotive industry is undergoing a significant transformation. Technology, trade, tariffs, and incentive uncertainties are driving changes in consumer appetite, portfolio planning, and competitive landscapes.
SBD Automotive’s 2026 Report Catalog directly addresses these challenges. With nearly three decades of independent expertise, SBD offers one of the industry’s most comprehensive and insight-driven research libraries.
“A big industry problem statement currently is the lack of wider visibility on what the headwinds within the industry are. Our 2026 catalog is anchored in a thorough broad view of the ecosystem and the value chain indicators on the main domain trends are.”
– Simon Halford, Sr. Manager, Product - SBD Automotive
Expanded and Enriched Insights
The 2026 edition includes over 45 leading titles, featuring nine new publications. This expansion enhances coverage across global markets, consumer insights, and key technologies. Key enhancements include:
A quarterly Technology & Innovation Tracker with dedicated analysis of Chinese OEMs and technology players.
Enhanced Industry Event Reports for Software-Defined Vehicles (SDV) and Digital Connected Services, providing timely context from major industry gatherings.
Improved accessibility and comparison views across 16 Guides, supported by simplified dashboards and new consumer insights data.
Comprehensive Domain Coverage
Organised across eight domains—from Software-Defined Vehicles and Digital Connected Services to Electrification, ADAS & Autonomy, Security, and User Experience—the catalog delivers both breadth and depth of perspective. Each domain is supported by guides, forecasts, trackers, deep dives, and evaluations. These resources are designed to provide both strategic foresight and operational clarity.
"Our Innovation & Strategy domain covers broader industry trends that have both immediate impact and longer-term strategic implications. For 2026, we are foraying into assessing Business Strategies of disruptive OEMs that will help act as a signal for new emerging technologies. Understanding a business strategy can also give insight into which technologies are being prioritized and whether this aligns with media releases, concepts, and product announcements.”
– **Mike Levet, Manager, Innovation & Strategy - SBD Automotive
Playbooks: A Personalized & Contextual Report
Improved for 2026, Playbooks offer an additional layer of value by contextualising market data with tailored analysis. Exclusive to Domain Pass and Full Catalog customers, Playbooks provide:
For OEMs: a clear, objective lens on market positioning, highlighting strengths and exposing performance gaps.
For Suppliers: critical visibility into OEM strategies, enabling alignment and stronger commercial planning.
Playbooks bridge the gap between research and decision-making, turning intelligence into actionable direction.
Embracing Change in the Automotive Landscape
In an era defined by complexity and rapid change, SBD Automotive’s 2026 Report Catalog provides the insight and confidence industry leaders need to navigate uncertainty and capture opportunities.
The automotive landscape is evolving quickly. Understanding these changes is crucial for success. With the right insights, companies can adapt and thrive.
Jumpstart your 2026 by downloading the Report Catalog today.
