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SBD Automotive
洞察
我们对快速变化的移动出行行业的看法
这些洞察由我们的汽车专家撰写,包含了我们对市场的看法、深入的白皮书、展会介绍和内容丰富的网络研讨会,以帮助您获取最新消息。


How Much AI is Too Much?
Is AI a holy grail or a cautionary tale? At face value it seems too good to be true, and unfortunately, these things often are.
1 天前


All things automotive from CES 2026
Our team of 10 experts will be covering the show in Las Vegas next year, come back here in the lead up to the 2026 event as we provide you with our daily insights, announcements and reveals. Follow the team Premium Event Report Series Get your copy of the full, in-depth CES Event Report The Premium Event Report Series provides comprehensive insights into the full scope of what several important events offer to the automotive industry. Each new entry covers a different event,
1 天前


The Automotive Industry’s 4th Disruptor: Agentic AI in the Enterprise
We are witnessing an explosion with agentic AI,” AWS CEO Matt Garman observed this week during his keynote at the company’s marquee annual conference, AWS re:Invent. “Every single customer experience, every single company, and frankly, every single industry is in the process right now of being reinvented.
Dec 5


Is Chinese EV dominance inevitable? firefly vs Renault 5
The critical question is whether new entrants can truly outcompete OEMs on their home turf
Dec 4


The hidden dangers of hidden door handles
Following reports of passengers and drivers being unable to open their doors after a crash...
Nov 28


One Year Until Euro 7: What OEMs Need to Know
Euro 7 applies to all light and heavy-duty vehicles (M and N), and all powertrains.
Nov 20


SBD Automotive Portal Update
We've listened to your feedback and have been hard at work reimagining the SBD Automotive Portal from the ground up, starting with its speed. We've been creating a cleaner, faster and more intuitive experience designed to help you get to the reports and market insights you need with ease. Get ready for a refreshed homepage, smarter navigation, powerful search enhancements and a smoother consistent experience across all your devices. You’ll enjoy the same trusted SBD Automoti
Nov 19


Mixed signals in the L3 automated driving market
According to reports from August 2025, Stellantis has paused its STLA AutoDrive program, an L3 automated driving initiative first announced in February 2025.
Nov 13


A cautious shift at the Japan Mobility Show
Keep calm and carry on - that felt like the spirit of this year’s Japan Mobility Show. On stage, CEOs from Toyota, Honda and Nissan spoke with conviction about reshaping their platforms and cultures for the SDV, EV, AV and AI era. Yet, across the exhibition floor, the transformation still felt early. Concepts were thoughtful rather than flashy, and the excitement came more from intent than from spectacle. Still, the absence of flashy, headline-grabbing prototypes didn’t mean
Nov 6


Europe's auto engineers face an SDV reckoning at ELIV 2025
At this year’s ELIV conference in Bonn, the mood among Europe's automotive engineers was a mix of realism and resolve. Once the undisputed leaders in vehicle technology, they now face a new reality where several newcomers have picked a better racing line and stolen their lead. Hosted annually by VDI (the Association of German Engineers), ELIV has long been a window into the state-of-the-art for vehicle electronics. But with the rise of the software defined vehicles (SDV),
Oct 30


SDV 架构、ADAS 预测、EV用户体验 深度挖掘等:2025 年我们的最新研究
随着 2025 年进入最后冲刺阶段,汽车行业 将继续通过整合软件、电气化和可持续发展实现转型。主机厂正在完善其软件定义战略,加强其电动汽车生态系统,并重新思考用户与车辆的互动方式。SBD Automotive最新发布和即将发布的报告提供了对这些转变的全新见解,提供了数据驱动的预测、评估和指南,帮助行业领导者做好准备工作
Oct 24


您的免费 2025 年第三季度季度总结报告
作为SBD Automotive 订户的免费报告,《第三季度趋势总结》可帮助您快速了解过去几个月的汽车人工智能、CASES 和 SDV 趋势,并提供我们的分析师对主要公告影响的见解。第三季度趋势雷达 季度总结关注本季度的主要趋势,根据其在过去三个月中的影响绘制主要动向图,深入探讨一个主要话题,并完整列出每个主要公告。
10 月 23 日


人工智能代理重新定义车载体验的三种方式
代理人工智能正在重塑车载体验,使车辆从被动响应者转变为主动代理,能够代表用户解读意图并完成任务。传统的语音系统需要等待明确的指令,而人工智能系统则能够将意图分解为行动,然后协调专业能力,并在导航、数字座舱服务和商务领域贯彻执行。这一转变将改变人们与汽车的交互方式,也将改变汽车制造商的生产方式。
10 月 16 日


2025 年第三季度的工作重点
2025 年第三季度即将结束,我们可以回过头来看看过去三个月中的哪些发展将影响汽车行业 未来一年的发展。繁忙的活动日程、一系列新研究成果的发布、跨行业合作的加强以及有针对性的分析,都有助于将信号与噪音区分开来。 活动 SBD 活动团队从 IAA Mobility 和 ITS 世界大会归来,带来了现场报告,记录了主机厂 和供应商的关注焦点
10 月 9 日


国际汽车工程学会(IAA)"2025 机动性 "项目中的 SBD 专家观点
SBD Automotive 活动团队已从 IAA Mobility 2025 展会归来。每两年在慕尼黑展览中心和多个城市举办一次的 IAA Mobility 汇集了整车制造商、零部件供应商、技术和软件公司以及众多移动服务提供商。活动分为以企业为中心的展区和以消费者为中心的开放空间。在 IAA Mobility 2025 上,宝马发布了 iX3,这是首款基于宝马 NVH 技术制造的汽车。
9 月 26 日


立即启动 2026 年研究规划
汽车行业 正处于千载难逢的转型期。技术、贸易、关税和激励机制的不确定性使消费者的需求、产品组合规划和竞争格局的变化变得异常激烈。SBD Automotive的《2026 年报告目录》直接回应了这一需求。凭借近三十年的独立专业知识,SBD 提供了业内最全面、最具洞察力的研究资料库。西蒙-哈福德(Simon Halford
9 月 25 日


R171 和欧盟数据规则提高了对真正本地化的需求
欧洲收紧了驾驶员辅助系统和车辆数据的控制规则,联合国第 171 号法规对驾驶员辅助系统和车辆数据提出了明确的要求...
9 月 18 日


2025 年世界智能交通大会上发生了什么?
SBD Automotive 活动团队已从亚特兰大参加 2025 年世界智能交通系统大会归来。此次展会汇聚了来自...
9 月 12 日




对车辆所有权的干扰
While OEMs focus on scaling EV sales into new markets and customer groups, they must also plan, over the longer term, for risks to their conventional business models. Most already have ownership improvement strategies on their horizon, such as prioritisation of digital channels, personalisation, and direct to consumer delivery. Beyond these measures, a broader set of frictions from alternative travel modes will lead different customer segments to view vehicle ownership in dif
8 月 14 日




In-Car人机界面 用户体验 Evaluation & Benchmarking:Lynk & Co 900 和凯迪拉克凯雷德 IQ
在本期《洞察》中,我们将介绍 2025 系列的第一版,分析全新沃尔沃 EX90 所提供的系统。在分享电动车的 IVI 和用户体验 亮点的同时,我们还将概述一些最有趣的技术所带来的优势和劣势,并更深入地分析它们对用户体验的影响。
7 月 31 日




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