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The Cockpit Guide

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About this report

Today, OEMs around the world are equipping their vehicles with more ADAS and autonomous functions in addition to more intelligent infotainment solutions. While these innovations work to enhance the overall user
experience, they are often featured in the cockpit - which is now being referred to as a third living space by some OEMs, with more activities being integrated into the vehicle.

Through the rate at which these technologies are being developed and released, it is clear that the cockpit ecosystem is evolving rapidly. Likewise, it is evolving in a number of ways - with each OEM offering a unique
combination of features and systems, some of which are brand-exclusive. With this offering varying further between trim levels and regions, it can quickly become difficult to understand the scope of cockpit offerings

This report provides a comprehensive deep dive into the cockpit ecosystem while highlighting the solutions and configurations offered by premium and volume OEMs across multiple regions. With more than 100,000 data points per release, it details the availability, fitment, and pricing of cockpit systems and highlights key industry partnerships. The Cockpit Guide is updated bi-annually for China, Europe, and the U.S. to account for new developments and product releases globally.


Which OEMs have the most advanced cockpit offering?


How consolidated are cockpit platforms across OEM line-ups?


How are cockpit features priced and packaged?

Key Questions Answered


How are OEMs varying their cockpit strategies by region?

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