top of page

Personalized Vehicles

Research Report



Connected Services


Report code:


Report Preview

To help you evaluate this report in more detail, you can download a preview covering the report topic, the full table of contents, who the report benefits, and a number of slides from the actual publication.

To inquire about report pricing, please use the Request Price button below. Discounts may apply for a multi-report bundle purchase.



Publication Format













About this report

Across numerous industries and sectors, personalization is known as the process in which customer journeys and experiences are individualized. To date, the automotive industry has delivered personalization across a selection of its own user experiences – including maintenance and infotainment. However, when compared to other industries, it is largely lagging behind in delivering an individualized end-to-end experience.

While this offering is limited today, the shift towards software-defined, electric, and autonomous vehicles will provide a wealth of new opportunities for personalization across several automotive user experiences. At the same time, these experiences will not only provide new features and incentives for customers, but open new revenue streams, business models, and opportunities for OEMs.

The Personalized Vehicles report maps out what vehicle personalization looks like today and analyzes the impacts it could have on the consumer experience of tomorrow. In doing so, it takes a deep dive into the ecosystem of automotive personalization features available today – identifying the different levels of maturity and profiling the latest offerings from OEMs in different regions. The role that tech giants will play in enabling in-vehicle personalization is similarly outlined, while a five-year forecast provides key insights into how it is expected to evolve over time.


What are the different levels of personalization maturity?


How are car makers implementing personalization today?


What technologies and business models will form part of the next evolution in vehicle personalization?

Key Questions Answered


What role will tech giants play in enabling in-vehicle personalization, and where does that leave car makers?

You may already have access!

The quickest way to check if your company already has access is to register.

If your company already has a history working with SBD (much of the automotive industry does) you may already have access to this report and others!

Click View on Portal to register for an account. You will be able to access any of the currently available reports that your company has purchased, download samples from our full report library, read a few complimentary reports, request report pricing, meet your account manager and even commission bespoke consulting support.

bottom of page