About this report
In this edition of SBD Automotive’s HMI UX Evaluation report series, the UX Team is testing the refreshed Tesla Model S. It is the first major update to the electric sedan since its introduction in 2012, and provides a wealth of new technologies aimed at enhancing and expanding the in-vehicle UX.
The most striking feature in the new Model S is its redesigned steering wheel - now a yoke - which removes the top and bottom of a conventional wheel. In its neutral position, the yoke offers an unobstructed view of the EV’s 12.3-inch digital instrument cluster. The center point of the vehicle’s interior, however, is its landscape-oriented 17.0-inch touchscreen.
SBD’s HMI UX Evaluation Report Series provides a comprehensive assessment of the latest systems released globally. Over the course of 2021, our team of HMI and UX experts benchmarked eight vehicles from Europe, the US, and Japan to understand who is leading in the space, and who is falling behind. Each report helps provide an indication of what the final customer experience of each vehicle should be. In doing so, the team thoroughly scores and analyses them across several HMI domains.
These include the vehicle’s ADAS, infotainment, navigation, voice recognition, connected feature, and convenience capabilities. Our experts assess the reliability of each domain - testing their repeated usability, evaluating whether their solutions provide the features that customers expect and need, and gauging how easy these features are to learn. Likewise, the potential perceived quality of individual HMI components is measured against its impact on the overall customer experience.