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Report
GLOBAL
USA
CHINA
EUROPE
Frequency
CARS
QUARTERLY
ONE-OFF
Publication Format
PPT
EXCEL
Pages
90+
About this report
Welcome to the 2025 HMI benchmarking report series, where SBD’s user experience experts carry out thorough UX evaluations of the features and technologies offered in the latest vehicle releases.
In this edition, our experts test the new NIO ET9. The team admired the ambition of the EV’s HMI offering, which implements advanced cockpit technologies such as steer-by-wire, an AR HUD, rear displays, and an on-board AI assistant. While praising the variety of this offering, and the performance of these features across the board, our experts also noted some implementation issues with the car’s hygiene features that could be detrimental to the long-term use of key vehicle functions.
Report Preview
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01
Features and functionality: Evaluating whether the solutions provide features that customers expect, need and solve problems (or provide a wow factor).
02
Usability: Evaluating whether the features available are easy to learn and use. This considers areas such as ergonomics, legibility, usability characteristics and how the system implements the various features.
03
Reliability/stability: evaluating the repeated usability and whether the users can have a similar (positive) experience each time.
Key Scoring Areas
04
Perceived quality: evaluating the potential perception in quality of the HMI components and how this contributes to the overall customer experience.
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