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HMI UX Evaluation - Hummer

Human-Machine Interface Evaluation - 2022 Series



User Experience


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About this report

In this edition, the UX team is testing the Hummer EV Pickup.

The Hummer EV Pickup returns impressive scores for both functionality and user experience (UX), with a higher UX result than the majority of vehicles evaluated the past two years, including many industry leaders. Notably it scores far better for UX than the Rivian R1T, also an all-electric truck in the premium segment, mainly due to the Hummer demonstrating a higher level of stability. However, a notable step down in terms of both functionality and UX is evident compared to the Cadillac Escalade; disappointing considering both models are from the same OEM.

SBD’s HMI UX Evaluation Report Series provides a comprehensive assessment of the latest systems released globally. Over the course of this year, our team of HMI and UX experts will benchmark six vehicles from Europe, the US, China, and Japan to understand who is leading in the space, and who is falling behind. Each report helps provide an indication of what the final customer experience of each vehicle should be. In doing so, the team thoroughly scores and analyses them across several HMI domains.

These include the vehicle’s ADAS, infotainment, navigation, voice recognition, connected feature, and convenience capabilities. Our experts assess the reliability of each domain - testing their repeated usability, evaluating whether their solutions provide the features that customers expect and need, and gauging how easy these features are to learn. Likewise, the potential perceived quality of individual HMI components is measured against its impact on the overall customer experience.


Features and functionality: Evaluating whether the solutions provide features that customers expect, need and solve problems (or provide a wow factor).


Usability: Evaluating whether the features available are easy to learn and use. This considers areas such as ergonomics, legibility, usability characteristics and how the system implements the various features.


Reliability/stability: evaluating the repeated usability and whether the users can have a similar (positive) experience each time.

Key Scoring Areas


Perceived quality: evaluating the potential perception in quality of the HMI components and how this contributes to the overall customer experience.

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