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Report
GLOBAL
USA
CHINA
EUROPE
Frequency
CARS
QUARTERLY
ONE-OFF
Publication Format
PPT
EXCEL
Pages
100+
About this report
Welcome to the 2025 HMI benchmarking report series, where SBD’s user experience experts carry out thorough UX evaluations of the features and technologies offered in the latest vehicle releases.
In this edition, our experts test the new Cadillac Escalade IQ . The team observes the struggles to meet the high expectations set by its ICE predecessors, with poor stability including five critical—significantly hurting its user experience and overall confidence. While it boasts strong perceived quality and solid ADAS features like Super Cruise, its HUD, digital HVAC controls, limited rear-seat entertainment, and feature set fall short for its price point, making competitors more compelling.
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Report Preview
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01
Features and functionality: Evaluating whether the solutions provide features that customers expect, need and solve problems (or provide a wow factor).
02
Usability: Evaluating whether the features available are easy to learn and use. This considers areas such as ergonomics, legibility, usability characteristics and how the system implements the various features.
03
Reliability/stability: evaluating the repeated usability and whether the users can have a similar (positive) experience each time.
Key Scoring Areas
04
Perceived quality: evaluating the potential perception in quality of the HMI components and how this contributes to the overall customer experience.
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