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Connected & Digital Services Guide

Research Guide



Connected Services


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About this report

In recent years, the uptake of service-based applications and solutions by the automotive industry has impacted the ways in which customers interact with their vehicles. Consumers today can benefit from services spread across the ownership cycle - from the purchase or leasing of the vehicle, through to its maintenance and repair.

However, as this eco-system grows, so do the risks of implementing the wrong connected service strategy or falling behind competitor offerings. These risks will only increase in the near-future with the advent of software-defined vehicles, the proliferation of built-in features hidden behind subscription paywalls, and the continued integration of the user's own ecosystem of services into the vehicle.

With more than 100,000 data points shared with every release, this guide takes a deep dive into the comprehensive landscape of connected services, examining the strategies adopted by OEMs to enable them. Detailed insights and comparisons of key players, business models, service availability and more are made throughout for multiple countries around the world. It is updated quarterly for the US, China, and EU regions, and annually for a further nine countries. With this approach, the guide accounts for the development of these services globally while providing up-to-date, accurate, data to aid decision-making.


Which OEMs have the most competitive connected car service offering?


How aggressively are OEMs pricing connectivity?


How are OEMs fitting connectivity across each of their models?

Key Questions Answered


Which suppliers are OEMs relying on the most for different parts of their connected car eco-system?

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