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ADAS & Autonomy Guide

Research Guide



ADAS & Autonomy


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About this report

Since their arrival, automated and autonomous driving technologies have continued to advance. As they allow for increasing levels of autonomy, key players in the sector - including OEMs, start-ups, and technology firms - are trialing advanced solutions. These trials are occurring in tandem the steady development and release of similar solutions to the public in passenger vehicles and commercial fleets.

This new ecosystem is developing rapidly and will only continue to develop as its technologies become more advanced. Today, ADAS and autonomous systems are being developed, or have already launched, across multiple vehicle segments and in many industry sectors. With different OEMs and regions at different levels of maturity, and with a breadth of use cases offered by these systems, understanding the global scope of today's ADAS and autonomous offerings can quickly become overwhelming.

The ADAS Guide works as a reference point and planning baseline for the landscape of automated driving systems. It details the ADAS and autonomy offerings of three main regions while identifying the features provided by OEMs today. The guide comprehensively compares these features on a number of verticals - including their availability and pricing models - and dispels the jargon used by OEMs to describe them.


Which OEMs provide which ADAS?


What underlying technologies and suppliers do they rely on?


What are the functional differences between similar features offered by each OEM?

Key Questions Answered


How aggressively are OEMs pricing and fitting ADAS across each of their models?

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