Ten years at SBD Automotive
Today, Jo Jones, SBD Automotive's Chief HR Officer is interviewing Connie Gu, who is currently providing maternity cover for a Senior...
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- Jan 27, 2022
Why driver monitoring will be critical to next-generation autonomous vehicles
There is a childhood game with very simple rules. Throw something to someone who is clearly daydreaming, shout “think fast” …see if they...
- Jan 12, 2022
Betting on batteries
In the last year or so, as the world has been struggling to emerge from the pandemic, we have begun to see sharp increases in both...
- Nov 16, 2021
Breaking down the barriers to automotive edge adoption
Major changes in the connectivity ecosystem will soon allow the automotive industry to generate and process sensor data from vehicles...
- Nov 11, 2021
CASE Studies: Ep9 - Ultra Cruise, Ethernet Ring, and the ADAS sensor market landscape
In this episode of CASE Studies, Andrew Hart discusses the latest ADAS / AV news with SBD Automotive's AV Team.
- Nov 3, 2021
Will range accuracy be the cure for range anxiety?
For more than a decade, automakers have struggled to develop vehicle interfaces that are as simple and rewarding to use as a smartphone....
- Nov 3, 2021
Applying real world pen test lessons to UN R155 cyber security compliance
SBD Automotive’s Jithesh Joshy, Jeffrey Hannah and David McClure reveal how true automotive cyber security success comes from marrying...
- Oct 14, 2021
UX testing in a post-pandemic world
As someone who carries out a large amount of in-car testing, the pandemic has had a significant effect on my work over the last year and...
- Oct 7, 2021
Making the software-defined vehicle a reality
In this webinar, Andrea Sroczynski, Managing Director at SBD Germany, will discuss the “Software-Defined Vehicle” (SDV) with leading...
- Oct 6, 2021
Identifying and resolving the barriers to EV adoption
Over the last few years, the EV market has made impressive gains and doesn’t show any signs of slowing down. As EVs become cheaper to...
- Oct 5, 2021
The hidden costs of software-defined vehicles
With an increasing number of OEMs around the world integrating more software in their vehicles and premium feature packages, the concept...
- Jul 15, 2021
Will Plug & Charge improve the EV experience?
If you’re an earlier adopter of electric vehicles, you probably can’t even imagine driving up to a random station to simply complete...
- Jul 9, 2021
Meeting the Director of SBD China
Victor Zhang was recently named Director of SBD Automotive’s new China office. We managed to sit down with him (wake up incredibly early...
- Jun 1, 2021
A new era for SBD Automotive
SBD Automotive Embarks Upon ‘New Era’ of Automotive Research & Consulting Excellence: Successfully Recapitalizes, Remains Independent,...
- Mar 31, 2021
CASE Studies: Ep 8 - User Experience
In this episode of our CASE technologies series, SBD Automotive's CEO Andrew Hart discusses the best automotive UX implementations of the...
- Mar 12, 2021
The union of Silicon Valley & the automotive industry
In about 4.5 billion years, our Milky Way galaxy will likely collide with the twice-as-large Andromeda galaxy, possibly creating a new...
- Mar 9, 2021
Investing in mobility start-ups
Smart Mobility today – what’s changed and what hasn’t A casual observer might think that COVID-19, which has brought much of the world to...
- Feb 26, 2021
New research reports releasing in March 2021
To ensure you don't miss anything this March, we are highlighting some of the major automotive research reports that we are releasing...
- Jan 20, 2021
CASE Studies: Ep 7 - Welcome to an unusual CES
In this special CES 2021 episode of CASE Studies, Andrew Hart talks to some of our US team about the Connected, Autonomous, Shared...
- Dec 8, 2020
Can OEM branding survive the onslaught of the Virtual Personal Assistants?
“Why do I have to remember all of my car's voice commands? Can’t I just ask Siri/Google/Alexa/Cortana?” When SBD first began actively...
- Dec 2, 2020
The race to vehicle digitization risks consumer loyalty
Digitization is an important, but distracting step on the road to vehicle personalization. Simply digitizing the purchase journey and...
- Nov 25, 2020
OTA-Updates, leistungsfähigere E/E-Plattformen und Cloud/Edge-Lösungen treiben
Angetrieben von der zukünftig immer wichtigeren Rolle, die Software beim Aufbau langfristiger Kundenbeziehungen und -erfahrungen spielt,...
- Oct 28, 2020
Let’s improve vehicle safety with ADAS today, rather than waiting for AVs tomorrow
It is often claimed that autonomous vehicles (AVs) hold the answer to improving vehicle safety. To support this belief, the commonly...
- Sep 29, 2020
Die Consulting Firma SBD Automotive testet die aktuellen EV’s
Das Fahrerlebnis mit einem neuen EV sollte genauso einfach und planbar sein, wie bei einem herkömmlichen Benziner. Dabei spielen...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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