Keep calm and carry on - that felt like the spirit of this year’s Japan Mobility Show. On stage, CEOs from Toyota, Honda and Nissan spoke with conviction about reshaping their platforms and cultures for the SDV, EV, AV and AI era. Yet, across the exhibition floor, the transformation still felt early. Concepts were thoughtful rather than flashy, and the excitement came more from intent than from spectacle. Still, the absence of flashy, headline-grabbing prototypes didn’t mean

As 2025 enters its final stretch, the automotive industry continues to transform through the integration of software, electrification, and sustainability. OEMs are refining their software-defined strategies, strengthening their EV ecosystems, and rethinking how users interact with their vehicles. SBD Automotive’s newly released and upcoming reports provide fresh insights into these shifts, offering data-driven forecasts, evaluations, and guides that help industry leaders prep

A complimentary report for SBD Automotive subscribers, the Q3 Quarterly Wrap-up helps you quickly catch-up on the automotive AI, CASES & SDV trends from the past few months, providing insights from our analysts on the impact of major announcements. Q3 Trend Radar The Quarterly Wrap-up looks at the top trends of the quarter, charting the major movers based on their impact over the last three months, a deep-dive into one major topic, and a complete list of every major announcem

Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur

With Q3 2025 drawing to a close, it is possible to step back and see which developments from the last three months will shape the automotive industry over the year ahead. A busy events calendar, a string of new research releases, increased cross industry collaboration, and targeted analysis all help to separate signal from noise. Events The SBD events team returned from IAA Mobility and ITS World Congress with field reports that capture where OEMs and suppliers are focusing

The SBD Automotive Events Team has returned from IAA Mobility 2025. Held every two years at the Munich Exhibition Center and across several city venues, IAA Mobility gathers vehicle manufacturers, component suppliers, technology and software companies, and a wide range of mobility service providers. The event was split between a business focused exhibition area and a consumer oriented Open Space. At IAA Mobility 2025, BMW unveiled the iX3, the first vehicle built on the BMW N

IAA Mobility returns to Munich as the industry stage where vehicle makers and technology firms set the agenda for the months ahead. This...

Artificial intelligence is reshaping the automotive industry at unprecedented speed, making it challenging to keep track of every announcement and partnership. From AI driven in-vehicle voice assistants and assisted driving solutions, to AI agents powering natural interactions and over-the-air updates, OEMs around the world have moved quickly to integrate AI technologies into their vehicles and development processes. In this Insight, we deliver a brief overview of the major

As automotive companies look to make their connected services offerings profitable, North American and European markets are seeing some...

This quarter, the automotive sector pressed forward on multiple fronts as software and data took center stage in vehicle design and user...

As the Software-Defined Vehicle comes closer to fruition, connectivity is becoming a much stronger priority among OEMs, newer players, suppliers, developers and more both across the automotive industry, and even beyond. While this shift can be observed through the disruption of many automotive features and technologies, two stand out: cockpit apps and virtual personal assistants (VPAs). The cockpit app ecosystem has grown exponentially in recent years, with more and more au

As SDV strategies take center stage in OEM investment plans for the next product planning cycle, it is key to identify not just the...

At the 2025 Shanghai International Automobile Industry Exhibition, automakers and suppliers are accelerating the evolution of intelligent...

At the 2025 Shanghai Auto Show, vehicle intelligence took center stage. Automakers and suppliers showcased advances in steer-by-wire...

Our team of onsite experts is now back from Auto Shanghai 2025 and have been hard at work compiling both our Complimentary Flash Report...

In this Insight, we will be covering the first edition of the 2025 series, which analyzes the systems offered in the all-new Volvo EX90. While sharing the EV’s IVI and UX highlights, we will also outline the strengths and weaknesses posed by some of its most interesting technologies and more closely analyzing their implications on the end user experience.

In the first quarter of 2025, the automotive industry experienced a broad range of new movements, emerging trends, and striking...

2026年型Mercedes-Benz CLAの発表により、AI、電動化、ユーザーエクスペリエンスをめぐる議論が世界の自動車業界全体で交わされています。新型CLAは、Mercedes-Benzのエントリーレベルのコンパクトカーの次世代モデルであるだけでなく、最先端のソフトウ...

With the unveiling of the 2026 Mercedes-Benz CLA, conversations around AI, electrification, and the user experience are evolving across...