top of page
In-Car HMI UX Evaluation & Benchmarking: Avatr 12
Following our article on the Acura ZDX HMI UX report, this Insight covers the latest edition of the series, the all new Avatr 12.
Nov 28, 2024
How will the user experience of new in-vehicle HMI systems impact future automotive technologies?
Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...
Nov 21, 2024
In-Car HMI UX Evaluation & Benchmarking: Acura ZDX
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Nov 14, 2024
How will new trends in AI, electrification, and connectivity impact the future of automotive?
As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...
Nov 6, 2024
Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!
With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...
Oct 24, 2024
What lessons can Western automakers learn from Chinese OEMs?
Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...
Oct 17, 2024
In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Oct 9, 2024
Exploring Ford's Power Promise to drive EV adoption in the U.S.
In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...
Oct 3, 2024
How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?
For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...
Oct 3, 2024
SBD Automotive Q3 Highlights
With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...
Sep 26, 2024
How will Hyundai’s 2024 Investor Day announcements impact the EV landscape and the evolution of new e-mobility technologies?
EVs are now proliferating globally, with legacy OEMs and new startups rolling out innovative solutions and contributing to ever-evolving...
Sep 5, 2024
Where are the SDV startups?
As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...
Aug 29, 2024
SBD Explores: New EV Battery Technology
Automakers are carefully observing the development of new battery chemistries. Existing lithium-ion batteries are likely to dominate the...
Aug 28, 2024
Explore the future of automotive OS in our new multi-client study!
An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user
Aug 22, 2024
In-Car HMI UX Evaluation & Benchmarking: Lincoln Nautilus
In-Car HMI UX Evaluation & Benchmarking Report: 2024 Lincoln Nautilus.
Aug 22, 2024
Subscriptions and the SDV: Where is the value proposition?
Despite the ongoing narrative around feature and software-driven revenues being the yet-realized economic engine of automaker...
Aug 15, 2024
What impact will new EV charging and battery innovations have on EV uptake?
With many OEMs offering at least one all-electric option in their vehicle line-ups, and while adoption rates continue to increase...
Jul 25, 2024
How will the arrival of the SDV impact traditional development practices?
As the automotive industry continues to pursue the Software-Defined Vehicle, a growing number of OEMs are rolling out innovative...
Jul 18, 2024
In-Car HMI UX Evaluation & Benchmarking: Xiaomi SU7
In-Car HMI UX Evaluation & Benchmarking Report: Xiaomi SU7
Jul 3, 2024
SBD Automotive Q2 Highlights
As the second quarter of 2024 comes to a close, we can begin to reflect on how, across the global automotive industry, the first half of...
Jun 27, 2024
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
bottom of page