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Insights
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations and informative webinars to help you stay up to date.
The Road to Full Electrification Needs a Detour
As the transition to electrification accelerates, automakers and policymakers are increasingly exploring alternatives that balance emission reduction with real-world usability.
3 days ago
SBD Automotive Portal Update
We've listened to your feedback and have been hard at work reimagining the SBD Automotive Portal from the ground up, starting with its speed. We've been creating a cleaner, faster and more intuitive experience designed to help you get to the reports and market insights you need with ease. Get ready for a refreshed homepage, smarter navigation, powerful search enhancements and a smoother consistent experience across all your devices. You’ll enjoy the same trusted SBD Automoti
Nov 19, 2025
Three ways Agentic AI redefines the in-car experience
Agentic AI is remaking the in-car experience, moving vehicles from passive responders to active agents that can interpret intent and complete tasks on behalf of their users. Traditional voice systems wait for explicit commands, but agentic systems are able to break intent into actions, then coordinate specialist capabilities and follow through, across navigation, digital cabin services and commerce. This shift will change how people will interact with cars, and how manufactur
Oct 16, 2025
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